Jack Wiese

Ignited Senior Media Analyst

Meet Jack at:

Panel: Big Data, Little Banners -- Does Data Actually Move The Needle?
Date/Time: 9:45 AM

Big data comes with big promises – to find new audiences, inform creative, drive media buying efficiencies, find core constituencies. But what has it done for us lately? We start OMMA Data and Targeting with a gut check of how these two concepts really are coming together to improve campaign effectiveness and efficiency. Our agency panel of buyers and planners identifies where and whether these intricate new layers of data (and which ones) are working. How are they determining which data is most important to the goals of specific campaigns and also ensuring its quality? How is data becoming part of the optimization process? And in the end, is the cost/benefit of this more complex and costly economy proving its worth?