February 19, 2014Sheraton New York Hotel and Towers


The Year Of ‘Smart’ Data

‘Big’ is good. ‘Smart’ is better. The first wave of the big data revolution was about scale, processing massive data inputs to render new insights about customers and markets. The next wave is more targeted – knitting together diverse sources, scaling the data against specific goals, crafting internal processes and policies that make the most of the data, and figuring out how to quantify and attribute the diverse marketing you already do. At the second annual winter edition of OMMA’s Data Driven Marketing (DDM) event we advance the conversation beyond the “big data” rhetoric of 2013 and get more practical. As companies make their investments in data and the technology “stack” how are they integrating both into everyday marketing decisions, product development and campaign planning?

At OMMA DDM we explore some of the real-world challenges marketers face in finding the ROI in data investment. We start with the consumer and that complex “journey” that is itself a data gathering exercise across screens. But we also look at the technology “stack” marketers and agencies need to erect in order to track and serve that customer, often in real time. Then we engage two of the biggest challenges ahead: tracking consumers beyond the Web onto devices and offline, and using data to create more human and personal interactions along the way. And because data ultimately is coming from the consumer, we engage how companies become stewards of personal information. And finally we follow the data trail where it loops back to the starting point – attribution. How do marketers assess the real value data adds to the process?

At OMMA DDM we upgrade the conversation around the data driven marketing game. It is less about ow big your data is than it is about how wisely and well you use it.

We get beneath the buzzwords by posing to industry experts some direct and basic questions what the new rhetoric means to you and your business. What a “big data strategy” anyway? Is the data marketplace becoming rational and setting quality standards and assigning value to this new marketing resource? How has data really improved marketing efforts for LA’s own hometown industry, entertainment? How much of a math whiz does a marketer need to be in order to evaluate and use attribution models? And how can marketers mine the gold from otherwise commoditized third party data that everyone seems to be sharing and selling?

At OMMA DDM we ask data big and small to drive us beyond the hype and show us where this new machine is headed.

What To Expect

* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data

* Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives

* Network with major industry experts to expand your connections within the field.

* Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels.

OMMA DDM at Internet Week Attendees Include

What the industry is saying about the OMMA DDM...

"The OMMA DDM conference was an exceptionally well run event with an electric pace. A deep dive into the overwhelming world of Big Data that left us with tangible, practical ways to make it seem a bit less daunting."  Bob Klein, Chief Strategy Officer, Blue Chip Marketing Worldwide

"I thought the content at this event, focusing on the use of data in all kinds of marketing media was fabulous, right up my alley, and very relevant to almost any business today."  Amy Benicewicz, President, ListBargains.com

"OMMA's DDM event brought together real marketers having real discussions; and what is of real value is that they did not always agree and there was healthy discourse around the role of big data versus the role of the big idea among other key themes.  Very well-done event."  Jeni Lee Chapman, Managing Director, Gorkana Inc.

"The industry insights I received at OMMA DDM were invaluable and helped me to get a clear sense of where our company is positioned in a rapidly evolving marketplace."  David M. Jack, Director of Strategic Sales, TruSignal

"I'm looking forward to 2016, when I can tell people I was at the first Data Driven Marketing event. I enjoyed the amount of common sense that many of the presenters and panelists had. My key insight from the show was that Big Data is sexy, but most folks are not even leveraging "small data" as much as they should."  John Peebles, General Manager, Sojern

“I just wanted to let MediaPost and the OMMA team know how productive I found the OMMA program to be.  Really thought provoking and what a turnout! Congrats on a very successful event – I look forward to the next one!”  Richard Vogt, Vice President, Ipsos Mendelsohn

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"  Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com

“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events.”  Brian J. Quinn, CRO, Triad Digital

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"  JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

"MediaPost events bring agencies, brands, and media partners together in one environment to discuss industry trends and pressing topics. Their interactive panel discussions offer up a prime setting for engaging with notable digital media experts and learning new strategies for digital marketing."  James Green, CEO, Magnetic

“OMMA does it every time. I’ve attended four times and this event continues to evolve while thoroughly covering the industry’s most current trends and concerns. I look forward to the next one.”  Jeff Mills, VP of Partnerships, Criteo