Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Sponsor Presentations.
Previous Sponsor Presentations
OMMA DDM: Data-Driven Marketing: May 2013
Five Reasons Big Data Needs to Get Smaller
Five reasons Big Data needs to get smaller Enthusiasm for data solutions has grown tremendously in recent years, and with good reason – it seems that at every digital turn we’re learning something new and exciting about our world. But Big Data can also be expensive, confusing and sometimes just plain wrong. What comes next? Exponential’s audience insights guru, Bryan Melmed, will explain why it’s time to set our sights a bit narrower once again, because sometimes less is more. He will outline how Exponential focuses Big Data on specific marketing issues to provide more meaningful and practical insights that help transform marketing strategy, media planning and buying and creative execution.
Presenter: Bryan Melmed, Director of Insights and Services, Exponential
Bryan Melmed is director of Insights Services at Exponential and is based in New York. Bryan has deep expertise on quantitative and strategic analysis of digital marketing, and has served as a consultant for media litigation as well as an in-house expert for corporate enterprise. Previous employers include Droga5, MediaMind, ING and NBC. Bryan has an MBA and a Masters in Quantitative Methods from Columbia University in addition to a Bachelors in Economics from Oberlin College.
Presenter: Joe Zawadzki, CEO, MediaMath
MediaMath CEO Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables and major events.
After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the company’s pioneering marketing OS, TerminalOne, the first DSP.