Andrea Fishman is the Vice President of Global Strategy and a Partner at BGT Partner’s Chicago office. Ms Fishman brings to BGT extensive experience in emerging web technologies, marketing and management consulting, with a focus on behavioral and integrated marketing, metrics and marketing operations management.
She and her team drive value to BGT’s clients through the development of digital marketing strategies, behavioral marketing programs, advances analytics and CMO dashboards, and integrated marketing solutions. She is ultimately responsible for client satisfaction and in this role, she ensures that BGT’s solutions exceed client’s expectations and are aligned with their strategic business objectives.
Andrea has been with BGT since 2003 and is credited with strengthening partnerships with clients such as ADP and Sony, and receiving numerous industry accolades. Recently, BGT was recognized as the only agency involved in the design of multiple websites in BtoB Magazine’s 10 Great B-to-B Sites 2009 special report.
Meet Andrea at:
Data In: Best Practices for Mapping Data Against Brand Goals
Date/Time: October 02, 4:15 PM
Data, data everywhere, but what inputs should marketers drink? In this panel of media planners and buyers we ask the practitioners to speak out of cases and explain how and why they made decisions to include and exclude data from their targeting mix. Everyone talks about having to filter through the waves of data now available to marketers. But let’s get down to cases and uncover people deploying campaigns vet the data and map its against the goals of client and campaign? How and how often are these professionals optimizing campaigns base don’t he real-time data ad exchanges and real-time bidding feed back relentlessly? What best practices are emerging in order to put this complex ad targeting machine to best use?
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