Adam RiffMediaWhiz SVP Digital Strategy
As senior vice president of digital strategy for MediaWhiz, a Hyper Marketing Inc. agency, Adam Scott Riff oversees the agency’s integrated digital media division, including its search marketing, social media, display advertising, CRM and client services teams. Promoted to this role in May 2012, he previously served as the agency’s general manager of SEO and paid search. In that capacity, he provided brand and market leaders with programs designed to increase their market share and deliver customers leveraging ROI-driven performance PPC, SEO, social media optimization, online reputation management and local search marketing.
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Data Out: Solving the Attribution Conundrum
Date/Time: October 02, 5:00 PM
And you thought the Luma chart was confusing. Trying to figure out how to assign credit and blame in a campaign’s performance is even more complex than the ad technology economy that powers these efforts. As all marketers claim to move beyond simplistic “last-click” attribution, what are they really doing now to assess what feeds effectiveness? More importantly, how are these models being used to allocate time and money for that next campaign? We bring in the attribution gurus to share their state of the art for assessing this multi-channel world and who gets the credit…or blame.← Back to speaker list