Paul Dolan is Managing Director, North America of Xaxis. As Managing Director, Paul is responsible for Xaxis strategy and operations in North America, including account management, trading, publisher relations and partnerships.
Immediately prior to his current role, Paul served for three years as Vice President of Strategy and Operations of the Media Innovation Group (MIG), a WPP Company. In this role, Paul was instrumental in the development, launch and expansion of the MIG¹s B3 media optimization service, the first and largest demand-side digital trading business.
Meet Paul at:
The Big Reboot: Are Demand-Side Display Systems Changing the Digital Agency?
Date/Time: October 01, 12:15 PM
The buyers are now sellers. Agency trading companies start looking like Wall Street hedge funds. Automation in the online ad industry seems poised to replace humans with algorithms. Suddenly the art of planning is mired in the complex science and pricing of RTB. And figuring out the formulae for attribution among these many channels requires advanced math degrees. From staffing to ad ops to potential conflicts of interest in client relationships, the new display machine is raising important questions about what the digital agency of the future looks like. We bring in some of the people who have been crafting this new machine with the agency world to discuss whether the new display requires a new agency.
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