Quinn Sheek

Barkley, Inc. Group Media Design Lead

Quinn Sheek joined Barkley in early 2011 as Director of Channel Strategy and Activation heading up Pay-Per-Click and Search Engine Optimization marketing strategies for the agency. Quinn has experience developing a wide variety of search strategies for all types of clients, including higher education, business-to-business, lead generation, local search optimization, e-commerce and non-profit. Some examples of previous clients include Lee Jeans, Weight Watchers, Dice, UMB Bank, and Blue Bunny. Prior to coming to Barkley, Quinn worked as Product Manager of Organic Search for a nationwide local search company, where she helped develop their local search offerings for businesses across the country.

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Data In: Best Practices for Mapping Data Against Brand Goals
Date/Time: October 02, 4:15 PM

Data, data everywhere, but what inputs should marketers drink? In this panel of media planners and buyers we ask the practitioners to speak out of cases and explain how and why they made decisions to include and exclude data from their targeting mix. Everyone talks about having to filter through the waves of data now available to marketers. But let’s get down to cases and uncover people deploying campaigns vet the data and map its against the goals of client and campaign? How and how often are these professionals optimizing campaigns base don’t he real-time data ad exchanges and real-time bidding feed back relentlessly? What best practices are emerging in order to put this complex ad targeting machine to best use? 

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