Jennifer LeonardiPropsect Associate Director, Media
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The Facebook Challenge: Is Social Media Inventory Any Good for Marketers?
Date/Time: October 01, 4:15 PM
The new 800-pound gorilla of display marketing is loaded with inventory and dense user profiles, but is Facebook really proving to be an important part of the inventory mix for marketers? The company’s ad programs shift as quickly as its privacy policies. The audience is migrating rapidly to mobile media where the ad models remain even less clear. And despite anecdotal evidence of success, the real value of display within Facebook continues to be debatable. And now the company is bringing its data outside the network walls and letting the DSPs and exchanges in. How are agencies meeting the complex challenge that Facebook poses both to the media plan and to the business of display. Can social display inform and enhance a larger marketing plan? Are media buyers moving budget away from other display buys to enter this arena, and how does ROI in the social network compare to returns from the new ad tech machine being built outside of Facebook?← Back to speaker list