Andrew ShebbeareEssence Digital Founding Partner & Chief Strategist
As a Founding Partner of Essence Digital, Andrew gets his kicks from helping drive innovation in the soup of media, analytics, technology and creativity that the agency thrives on. Some time ago a copywriter dubbed him “Geek of all Trades.” and so far he hasn't shaken the label.
Like his co-founders, Andrew was client-side before starting Essence. He worked in a series of analytically driven, value-centric strategic marketing positions - most recently Head of Acquisition at one of Europe’s largest retail banks, where he managed cross-channel marketing programmes across 11 brands – and a rich media mix including TV, direct mail, press and one of Europe’s largest digital media budgets. Before that, he held positions in strategy, analytics, business modelling and technology in a number of startups. His career started out with value-driven marketing of card and non-financial products at Capital One.
In his time at Essence Andrew has worked with many Global brands - from EA to eHarmony and Carphone Warehouse to Cancer Research. His biggest client acheivement has been leading the Google account team over 6 years and in up to 56 countries. Today, based out of New York, he is still working heavily with Google and also overseeing Essence's strategy practice globally.
When not involved in media, he loves playing with technology – there’s usually a Linux shell or two hiding behind his Powerpoint window, and he’s almost always hacking something together, pleading that it makes him a better digital marketer.
Whatever the brief, Andrew always gets fired up figuring out how to measure the real business value our marketing efforts drive.
Meet Andrew at:
Data In: Best Practices for Mapping Data Against Brand Goals
Date/Time: October 02, 4:15 PM
Data, data everywhere, but what inputs should marketers drink? In this panel of media planners and buyers we ask the practitioners to speak out of cases and explain how and why they made decisions to include and exclude data from their targeting mix. Everyone talks about having to filter through the waves of data now available to marketers. But let’s get down to cases and uncover people deploying campaigns vet the data and map its against the goals of client and campaign? How and how often are these professionals optimizing campaigns base don’t he real-time data ad exchanges and real-time bidding feed back relentlessly? What best practices are emerging in order to put this complex ad targeting machine to best use?← Back to speaker list