Overview

Here to Play: Marketers Suit Up for Gaming

A quarter century into the video gaming revolution and marketers continue to sit on the sidelines while the biggest game in town plays on without them. The gaming industry generates more revenue than CD music sales and movie box office. It is responsible for more time spent online than any other entertainment form. Gaming pulls mindshare from all new and old media, and in most households it competes directly with cable and broadcast for access to the family’s shared screen. And yet little more than $600 million in ad revenue went in and around America’s favorite pastime. Who is dropping the ball on this one?

Brand marketers, content providers, and agency professionals should come to this conference with their game face on and ready to be challenged. OMMA Gaming is a premier one-day conference designed to overcome one of the biggest disconnects in media, the missed opportunity of marketing in and around the video game experience. Visionary executives from the games and marketing world will demonstrate how far-sighted brands already leverage gaming to reach elusive audiences and media experiences to gain extraordinary loyalty. OMMA Gaming will highlight the latest efforts of major agencies to put gaming into the media plan. We will explore how the Xbox 360, Playstation 3 and Nintendo Wii are creating a new network for marketers and media companies that goes right into living room TV screens. Discussions and case studies will include a broad range of generally untapped marketing possibilities around gaming: in-game dynamic advertising, casual game tie-ins, sponsored add-ons, live events sponsorships, and licensing. And, of course, there will be games. Publishing executives and industry analysts will highlight the coming games season – what are the hottest opportunities for marketers to get in the game before the field gets too crowded this holiday.