New York City

Baylen Springer

R2C Group VP, Marketing Analytics

Baylen Springer is an industry leader in analyzing and optimizing client marketing efforts and providing insights to drive campaign strategy. A software engineer and a data scientist, Baylen focuses on providing innovative solutions to clients’ measurement needs with his team of analysts, developers, and data experts. His team is constantly mining insights from R2C Group’s proprietary analytics tools—such as R2C Tracker™—as well as looking toward how to shape these tools for the future. Baylen pushes the boundaries of what advanced statistical analysis can accomplish. By analyzing real-time behavioral signals, quantifying cross-channel marketing synergy, and measuring the longitudinal impact on business objectives Baylen and his team are breaking new ground in terms of measurable direct marketing results.

Baylen began his career in marketing analytics at Beyond Interactive, where he built a proprietary reporting and analytics tool for the agency. And, prior to joining R2C Group, Baylen was the Senior Vice President, Digital Media Analytics at Team Detroit Inc., working with such clients as Ford Motor Company, Lincoln Motor Company, Scotts, Bosch, and Compuware. While there, he provided insight, analysis and measurement solutions for all digital media initiatives and integrated these initiatives with holistic, cross-channel analysis.

Baylen received his B.S. in computer science from the University of Michigan and an MBA from the University of Michigan Ross School of Business.

Meet Baylen at:

Panel: It’s The Strategy, Not The Stack: Aligning Tech With Goals
Date/Time: 9:15 AM
How do marketers embrace genuinely helpful, promising technologies but keep their eye on their business outcomes rather than building the better “stack?” As marketers vet and construct their DMPs, their data, CRM and attribution tool sets, what have they learned from the last decade of digital investment about organizing people and tech around outcomes, not platforms? We ask marketers and their agencies to explore what a martech strategy looks like, and how it can avoid the acronym clutter and gadget-chasing that bedeviled the ad tech era.

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