February 21, 2012Sheraton New York Hotel and Towers

Live from OMMA Metrics & Research

The Analytical Economy:  Current and Future Value Creation with Metrics and Research

In 2012 the ideal of the analytically-driven business has not reached the tipping point nor has it jumped the shark - despite a lot of hype and truth about "data science." However, many businesses worldwide are not only competing but winning with research and analytics ... using not only "data science" but also "data art."

From strategically growing market share and profitable revenue to improving advertising effectiveness and marketing/business operations, to building "the brand," to optimizing landing pages for improved conversion, to re-organizing sites, to understanding consumer behavior ... a greater number of options now exist at forward-thinking, innovative companies for intelligent application of the marekting arts and sciences.

New to OMMA Metrics and Research?

The OMMA Metrics and Research conference will answer these questions and more, giving media professionals a live forum to understand the value, progress and challenges of making the most of collected user data. The single-day conference includes keynote & research presentations, case studies and panel discussions - all evaluating the business of gathering and effectively using user-data from digital entities.

Testimonials

"OMMA Metrics pulled of the difficult task of enlightening the audience with what’s next while at the same time providing actionable takeaways that will improve results today. Well done OMMA!"
Jonathan Mendez, CEO, Yieldbot

"The networking alone was reason enough to go, but the OMMA team managed to put all of the latest topics and info about metrics into one day! Excellent!"
Peter Marino, Senior Partner, ReelWebDesign

"OMMA Metrics always delivers.  I’m always impressed with the high level and caliber of many of the speakers and panelists."
Bryan Mollin, Senior Communications Planner, Team Detroit

At OMMA Metrics you can expect to:

  •       * Hear the leaders in the digital measurement industry speak about current trends and fresh ideas, methods for overcoming measurement challenges, the best metrics and analytics techniques to use, ways to take advantage of opportunities, and how to frame solutions to tackle new and emerging issues.

  •       * Learn how companies of all sizes in many different industries are creating data driven cultures, managing and aspiring to be analytics competitors, and doing actual analysis and deriving meaningful business insights from data.

  •       * Discover the latest techniques and current thinking about metrics and analytics for social media, mobile devices, multichannel measurement, campaign attribution, site testing, research in the data-driven culture and business.

  •       * Network with industry experts both on and off the stage from the world’s leading Internet companies, software companies, digital agencies, marketing and analytics consultancies, and consultants.

  •       * Increase your overall awareness and understanding of specialized areas within digital measurement, such as multichannel, social media, mobile, and qualitative measurement from the people at the forefront of the industry: practitioners, vendors, consultants, customers, clients, and YOU.