After Advertising: Teaching Gadgets To Market
No one likes being interrupted on their phones. No one wants to squint at half-inch high banners. No one wants to be treated like a faceless ‘consumer’ on the most intimate device we have for connecting to loved ones. The legendary gap between mobile usage and mobile ad spend will not be closed by pursuing the ad business as usual.
At OMMA Mobile at SXSW we explore a future where brands and agencies provide users with useful content, tools they can use when and where they need them, entertaining new experiences that leverage the new technologies, and real relationships with customers. This isn’t about “advertising,” but genuine marketing – brands creating products and services that enrich everyday life, not interrupt it. With this new medium, it really does get personal. But are the media, brand and agency industries that grew up in the last century of mass marketing really up to the challenge of devices that demand people be treated like people, not a demographic?
OMMA Mobile Attendees Include
Estee Lauder, Director of Digital Strategy
Fandango, Chief Marketing Officer
The Home Depot, Interactive Director
PepsiCo, VP Marketing
Allstate, Interactive Marketing Manager
MLB, VP Digital Strategy
Intel Global Media Manager
Optimedia USA, EVP, Managing Director & Head of Operations
MediaCom, Managing Director
PHD, Digital Supervisor
OMD, VP Marketing
Razorfish, Director of Emerging Media and Video Innovation
Universal McCann, Director, Mobile Media & Integration
Verizon, Marketing Supervisor
Lipton, Director, Interactive Marketing
Bloomingdales, Communications Director
Hasbro, Senior VP of Digital Strategy
Mindshare, Group Director Wireless Strategy
MediaVest, SVP, Group Client Director
T3, VP, Communications Director
BBDO, EVP Digital Strategy
R/GA, Marketing Supervisor
NBC Universal, Producer, Interactive Media Product Development
Fox News, Ad Operations Specialist
Sports Illustrated, VP Marketing
CNN, SVP, Group Client Director
WebMD, Senior Marketing Manager
MTV, Vice President
Marden-Kane, Inc, Senior Vice President
Horizon Marketing, Senior Marketing Strategist
Wells Fargo, Director of Client Services
Pfizer, Global Media Manager
Dell, Senior Director, Global Digital Media Strategy
What To Expect
* Hear the top mobile marketing executives, agencies, and media decision makers share their experiences, insights, research, and predictions for the future of mobile marketing through keynotes, case studies, research presentations, and more.
* Unparalleled networking opportunity with experts throughout the field of mobile marketing.
* Expand your knowledge in all areas of the mobile marketing world through the onstage talks and offstage discussions with other attendees looking to take advantage of the plethora of opportunities mobile marketing provides.
Rave Reviews from Attendees"If you are looking to hear from industry leaders, OMMA Mobile is the best event to do so. Even the sponsors who gave Lunch and Learns presented compelling case studies that made it difficult to want to leave your seat."Matt Blasco, Managing Director, Analytics, Euro RSCG
"It was very, very well organized and informative. The speakers were from well known brands and the case studies were highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
"Love the way dialog develops throughout the day! The keynotes were all interesting!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
"OMMA Mobile had a strong agenda, great speakers and proactive conversations on and off the stage. Those that didn’t attend truly missed out on a well thought out and executed day centered around the high-growth of mobile."
Mack McKelvey, SVP of Marketing, Millennial Media
"The OMMA Mobile event was extremely valuable for us. The program, speakers and attendees were all focused on the specific opportunities around mobile marketing. AdMob speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the MediaPost team on a great event and we look forward to joining the discussion again."
Jason Spero, VP & GM, North America, Google
"OMMA Mobile was a big success! It was a gathering of the key players in the marketplace brought together in a positive environment."
Daniel Hodges, Head of Global Sales, Digital & Emerging Products, Associated Press
"MediaPost’s OMMA Mobile event is the de facto conference for media decision-makers looking to learn the latest trends, technology and tactics for effective mobile marketing and advertising. The speakers, content and networking were all top class. If you’re thinking mobile or are in mobile this is an event you don’t want to miss. Great job MediaPost."
Emiliano Valenzuela, Assoc. Brand Marketing Manager, Venda, Inc.