Jordan GreeneMellaMedia Principal/Mobile Media
Jordan Greene has been on the forefront of the mobile industry for over a decade. At Mella Media, he brings hands-on mobile expertise and vast experience to his clients, enabling them to gain a significant advantage in the current global environment. Jordan helps companies craft full mobile strategies and build the right supporting tactics based on the realities of the mobile market. By advising mobile buyers, sellers and investors, Jordan is able to bring the true pulse of mobile to every engagement. Clients including Publishers Clearing House, IDT Telecom, Madison Square Garden, and B.R. Guest Restaurants benefit from his insight and understanding.
Meet Jordan at:
It Depends: Setting Expectations for Real-World Mobile Marketing Campaigns
Date/Time: 11:30 AM Ask any agency executive what mobile is good for and what role mobile plays in the marketing mix and they’ll always tell you one thing “it depends.” In our agency panel we call them on it, and ask buyers and planners to share how recent campaigns set and delivered against specific marketing goals. What expectations were established with clients? What scale was sought and delivered? How integral were they in relation to other parts of the media plan? And ultimately, how are agencies talking honestly with their clients about realistic expectations from mobile platforms?