Alexis Rask
Shopkick VP and General Manager of Brand PartnershipsIn July 2012 Alexis Rask joined shopkick as its new Vice President and General Manager of Brand Partnerships. As the head of shopkick’s newest business unit, Rask is tasked with leading and further developing shopkick’s relationship with major brands in the CPG, consumer electronics, entertainment, toy/game, financial services and automotive verticals.
Rask will play a key role in extending the shopkick Partner Alliance which currently includes more than 50+ major brands including Kraft Foods, Procter & Gamble, Unilever, Intel, HP, Pfizer and Revlon, and a dozen national retailers: American Eagle Outfitters, Best Buy, Crate and Barrel, ExxonMobil, Macy’s, Old Navy, Simon Property Group, The Sports Authority, Target, Toys“R”Us, west elm and The Wet Seal.
Meet Alexis at:
Doh! It’s Not A Phone After All! Mapping the In-Between Terrain of Tablets
Date/Time: 12:15 PM
2013 is the year that marketers and media companies finally face up to the obvious: tablets are not ‘mobile.’ From screen size to circumstance, from place to user-mode these devices occupy a wholly new place in our media consumption habits. Both designing for these new in-between moments and understanding how advertising works here is one of the great challenges this year. We bring together both marketers and media companies to discuss how they are creating discrete tablet strategies that fit within a continuum of multi-screen activity. How is their tablet app and site different from their smartphone iterations? What ad campaigns and goals are best applied here compared to other platforms?
