Wednesday, May 22
8:15 AM Sponsor Breakfast Presentation
National Brands, Local Impact: Competition or Cooperation?
National advertisers compete fiercely for attention at the local level, spending $42 billion on local media advertising in 2012, a number that is expected to grow more than 20% by 2017. For these national brands, many factors have been building over the past 10 years to create serious challenges for their advertising. John Busby from Marchex will examine the topic of National Local advertising from three perspectives: the local business, the national marketer and the consumer, drawing upon data from thousands of digital campaigns and local interviews.
1:10 PM Sponsor Luncheon Presentation
What's Holding Mobile Back?
A variety of perceived challenges is keeping mobile advertising from reaching its full potential. Videology advises, "don't think mobile, think marketing." Why connecting the dots is the key to the future of mobile advertising.
1:30 PM Sponsor Luncheon Presentation
Presenter: Doron Wesly
As head of, Market Strategy, for Tremor Video, Doron Wesly helps brand marketers understand the advertising impact of online video relative to all other screens. As online video expands to more viewers and devices, Doron plays a key role in helping advertisers understand the advanced analytics emerging from these campaigns. Doron brings a deep knowledge of cross media studies, marketing mix models, attribution modelling, with 17 year experience spanning from traditional media planning to the new frontiers in digital media.
Prior to joining Tremor Video, Doron served as, Sr. Managing Partner, Managing Director, Leader Business Science and Planning, North America for Mindshare, based in New York, where he led a multi-disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning and advanced analytics. Doron’s marketing and research career has also included time as global media director at Cheil Worldwide Samsung’s in house ad agency, based out of Seoul, South Korea and Millward Brown’s Strategic Services. He spent time at the Interactive Advertising Bureau (IAB), leading the industry research efforts, and has also worked for Terra Lycos, Interevco, and Hotbar.com.