Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Sponsor Presentations.
Previous Sponsor Presentations
OMMA Mobile at Internet Week: Sep 2013
Personalized Interactive Video Ads Enable A 1-on-1 Communication
When it comes to personalized interactive video ads, almost everyone is a newbie. The term “interactive” has been a synonym for online or digital. But these ads have been really mostly static.
Learn how Engageclick’s ad platform is helping marketers, agencies and media companies breakthrough the clutter by enabling them to deliver personalized interactive video ads that engage consumers in a meaningful 1-on-1 communication based on real-time user data. Engageclick allows marketers and agencies to provide a more personal, relevant and effective ad experience that delivers on campaign objectives with scalable efficiency and ease.
Presenter: Nitin Duggal, VP, Business Development, EngageClick, Inc.
We are here. Or are we? Fact, Fiction and Learnings on Location Powered Advertising.
Location is THE most significant new targeting “data-set” that mobile brings to the marketers looking to match the right message to the right consumer, in the right behavioral and content context. James will share learnings on what works and what does not; what’s real and what’s not in this exploding sector of mobile advertising. James will do this without again using terms like “data-set and behavioral.” He promises.
Presenter: James Smith, CRO, Head of Marketing, Verve Mobile
Consumer behavior on mobile is influencing a growing number of offline transactions, and it is often not from mobile advertising. Local information is connecting businesses at the correct moment of intent. Recent acquisitions and product changes in the market are bringing these two forces - mobile and local - together. Wendi Sturgis will lead a conversation on how marketers are using local to drive mobile interest and real–world transactions.
Presenter: Wendi Sturgis, EVP Sales and Services, Yext
Audience, Audience, Audience: Building Mobile Audiences From Location Data
Where you are and where you've been, defines who you are. In today's world consumers are never more than three feet away from their mobile devices. And since mobile devices are location aware, the most powerful way to understanding consumer behavior is with location intelligence. This session will uncover the latest innovations in defining, reaching and messaging audiences in a mobile world. Most importantly, discover how to better leverage insights, measurement and analytics to understand your audience like never before.
Presenter: Drew Breunig, Senior Director of Strategy, PlaceIQ & Co-Founder
Drew Breunig leads strategy efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data, and analytics products. Drew aims to make mobile brand advertising more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA, and Boost Mobile.