Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up!
Meanwhile you can take a peek at the Previous Event's Agenda.
Previous Event Agenda
OMMA Mobile Europe: Sep 2012
- Andy Oakes , Managing Director, Blue Stripe Media
- Steve Smith , Senior Editor, MediaPost
As we rapidly enter the post-PC era, this transition is having massive implications not just for the PC industries but most importantly on human behavior. This rise of the tablet, portability around the home, the use of touch screens everywhere, and the ubiquitous smartphone affect everything: how we search, research, plan, buy. These are not just more screens. These are tools that change how we do things. What is the impact on your customers and their everyday lives? How should brands be re-thinking their communications?
- Dan Rosen , CEO - EMEA, Joule
Why should mobile media be any different from the Web? Direct, performance-based marketing continues to dominate interactive platforms even two decades into the commercialized Internet. If a Web banner can’t make us cry then how will a pint-sized mobile ad really hope to tell the stories that grab consumer hearts and minds? We ask some of the agency world’s top mobile thinks the big question: will mobile bring together some of the leading agency thinkers to ponder, is branding really possible here?
- Anthony Mullen , Analyst, Forrester
- Matt Champion , Media Services Director, Fetch Media
- James Chandler , Head of Mobile, Mindshare
- Patricia MacDonald , Executive Planning Director, glueIsobar
- Andreas Nicolaou , Head of Client Strategy, Creative Solutions & Insight
- Zachary Paradis , Director, Experience Strategy, SapientNitro
What does the mobile revolution mean for publishers? How do they keep pace with the rapid migration to mobile and make money from the mobile audience? Is mobile just an extension of desktop publishing or is the shift more fundamental? What are the competitive pressures that will affect publishers as they open up this new channel? The session will explore whether publishers have comprehended the scale of the mobile revolution that's upon them and if they have what it takes to ride the wave.
- Rob Grimshaw , Managing Director, FT.com
The migration to mobile devices far outpaces the new platform’s ability to monetize those user habits. But as some major media companies see a third to half of their activity coming from devices already, a curious evolution of media consumption habits suddenly becomes a real business problem. Are we all Facebook now – watching users shift to the very platforms where we haven’t cracked the monetization code? Banners and incremental app fees are not going to pay for the editorial and infrastructure resources big media requires. The mobile ecosystem is flooded with inventory, and the platform is bound to face the same commoditization pricing the Web suffers. We ask members across the mobile media value chain to chart the path forward for sustainable business models here. Because now it is getting serious.
- Carine Zeier , Managing Director, Boost Advertising
- Paul Childs , Chief Marketing Officer & Co-founder, Adfonic
- Gary Danks , Managing Director, YOC Mobile Advertising
- Mike Goldsmith , Editor-in-chief, Digital Editions, Future
- Rob Grimshaw , Managing Director, FT.com
- Ben Tatton-Brown , SVP & Managing Director, EMEA, Amobee
We all know that people are spending an increasing amount of time on their mobile devices but how can marketers best utilise the mobile platform? Mobile and nomadic devices can not only be used to search for, discover and purchase goods but they can even be the payment mechanism or as a means of enabling deeper engagement with the consumer. This presentation examines the opportunities offered by mobile devices and explores how mobile is becoming a critical channel across the retail experience. It also discusses where the greatest levels of adspend will occur over the next five years and what factors will drive that spend.
- Ross Sleight , Chief Strategy Officer, Somo Global
Mobext & Socialyse, the mobile and social media divisions of MPG Media Contacts have just completed a global research project in conjunction with mobile network inMobi into the role of tablets in the consumer sales journey. The research sets out to help planners distinguish the role of desktop, mobile and tablets within the purchase funnel and is the first global study of its type conducted using mobile devices across 10,000 respondents from six different territories including the UK; France; India; USA; Japan; and Australia. The results unearth some surprising findings including why the UK is global market leader when it comes to dual screening.
- Pilar Barrio , Head of Social, Socialyse/MPG MediaContacts
- Kieran Bourke , Managing Director, Mobext
Whether it is comparing prices using a smartphone in Aisle 5 or sending photos and asking advice on a shelf item from Mom from the Cereal section, consumers have been well ahead of retailers and mobile solutions providers. What next? We ask our panel of researchers and marketers to share both the metrics and the trajectories on mobile shopping? More to the point, as marketers have the opportunity to get to the point of sale, should evolving M-Commerce and M-Payment behaviors change the way they use the smartphone? As Web, promotional and app programs take shape for the next big holiday season, we try to put you ahead of the next curve in this ever-changing purchase funnel.
- Alistair Hill , Principal, On Device Research
- Britta Anderson , Head of Mobile Initiative, Ansible Mobile
- Adam Levene , CSO, Grapple Mobile
- Tim Longfoot , Managing Director, Open Fundraising
- Oisin Lunny , Senior Market Development Manager, OpenMarket
- Mo Morgan , Technical Director, Kitcatt Nohr Digitas
Once again, mobilized consumers are ahead of the media and advertisers. The smartphone and the tablet have become the de facto complements to the television experience in most households, but programmers and their ad clients are scrambling to capture those distracted eyeballs with richer second screen experiences. Almost all TV content providers have been working on the challenge and opportunity the 21st century “second screen” poses to the king of all 20th century media, the TV screen. But what have we learned from these early experiments in complementary and synchronized multi-display experiences? Will television itself eventually become a two-screen experience?
- Maria Twigge , Insight Manager, Intersperience
- Mark Brennan , Head of Mobile, Carat
- Miles Lewis , VP Advertising Sales, Shazam Entertainment
- Dan Patton , Vice President, Digital Media, MTV UK & Ireland
- Stephen Poole , Multi Platform Group Sales Controller, ITV
- Scott Seaborn , Exexcutive Creative Director, XS2 Connected Media
As another digital buzzword, what could be more impressive than collapsing three of the hottest trends into a single concept: social, local and mobile media and marketing? Locating nearby friends, leveraging relationships in real time for better information, and pouring all of that socially filtered relevancy into a mobile device seems like a winning formula. Except that generally the recipe remains mainly in the lab. We ask experts from throughout the emerging SoLoMo platforms to assess critically how social media, location-aware data and functionality, and mobile devices come together? How can we take advantage of the existing digital social/local/mobile infrastructure without being constrained by their old formats. SoLoMo requires imagination. Let’s get started.
- Dylan Fuller , Founder, Local Social Labs
- Omid Ashtari , Business Development Director, Foursquare
- Andrew Gillham , M-Data Insight Manager, Everything Everywhere
- Dave Mackay , Head of European Brand Advertising, Yelp.com
- Mike Weston , Managing Director, Profusion