The Case For Context
At OMMA Premium we put into context the state of the high-touch, high-impact ad buy in the world of automation and race-to-the-bottom pricing. How are agencies allocating budgets into the premium space now? Are the lush, big and intrusive new Rising Star, OPA and native ad units really having an impact on both consumers and buyers? Have publishers followed through on the viewability metric that promised higher CPMs and less cluttered environments? But ultimately we ask at OMMA Premium whether, where and how technology and creative really are collaborating to tell consumers compelling brand stories?
At OMMA Premium in New York we ask both buyers and sellers how they are meeting all of these challenges. What place do premium contexts and high impact ad units have in a world of DSPs in cheap inventory? Are premium contexts and creativity really proving out their value, and by what measure? Do well hyped alternatives like native ad formats and display advertising on devices represent salvation or a sideshow? And in the end, is the brand money really flowing at long last to video rather than all of those snazzy variations on the display ad unit?
We already know that there always will be a role for premium advertising in digital media. At OMMA Premium we ask what shape that role will take, how large it might be, and on which screens it will be seen.
Video from our last OMMA Premium show
"OMMA Premium is a dynamic conference on a niche topic being worked on by extremely sharp individuals. The audience was receptive to seeing how their niche fit into a larger digital marketing strategy and referenced how their work fits into the bigger picture."
Karen Bellin, Director, Web Analytics, Digitaria
"Thanks for hitting on topics that definitely bear discussion, and for bringing speakers and panelists from such varied backgrounds and perspectives. That was the most eye-opening aspect for me."
Stephen Prat, Data Analyst, U.S. Interactive Media
“An event like OMMA Premium allows us to conduct meetings and collect "insider" insights in a very focused and ROI-dirven manner. Attending the OMMA events is a market research buy as much as (if not more than) it is a lead generation buy."
Kirby Winfield, SVP, Corporate Development, comScore
What To Expect
* Listen to top names from media agencies, creative agencies, and publishers in onstage panels, keynotes, research presentations, and case studies in order to create the best premium display initiatives.
* Learn how control over ad placement, creative execution, and ensuring ads are in the right context are shaping the industry.
* Network with agencies, brands, and other decision makers in display advertising to broaden your connections and partnerships.
What The Industry is Saying
"As a brand marketer, OMMA Premium provided key insights into the realities and opportunities of the business that I may not have been exposed to otherwise. Great conference."
Katie Foret, Global Advertising Specialist, Cisco
“I rarely attend conferences, but this day was worth its weight in monthly user visits. The keynotes, multiple panels and round table lunch all had me getting more and more engaged. The event was perfectly timed and right in my wheelhouse. Thanks MediaPost for a great conference.”
Jeff Taylor, Founder, Eons.com & Monster.com
"OMMA Premium is one of the most significant shows on the circuit today. I have been to many events in my career and I can honestly say OMMA Display had the deepest impact."
Alex Montanez, Business Development Manager, TechMediaNetwork
"OMMA Premium is an incredible opportunity to connect with savvy people you want to know more and do business with."
Tosh Bulger, Head of UK Network Ops, AudienceScience
"I look to OMMA to provide an uncanny perspective on the future of our industry. In all areas of the online advertising world, from publishers to advertisers and all the innovative technology players in between, OMMA Premium is a platform and forum for the most forward-thinking leaders and perspectives. 5 stars!"
Amiad Solomon, President, Peer39