Agenda
Add to my calendar
Monday, October 1
8:00 AM
5th Floor
Registration Opens
8:55 AM
5th Floor
9:00 AM
5th Floor
After Radical Digital Change ...
- Thought Leader
- Jeff Jarvis , Journalist, Author
9:15 AM
5th Floor
Keynote Conversation with Tim Armstrong, CEO of AOL
- Keynote
- Tim Armstrong , CEO & Chairman , AOL
- Facilitator
- Bob Garfield , Co-host, "On the Media" produced by WNYC and distributed by NPR , Columnist for MediaPost and The Guardian @bobosphere
9:45 AM
5th Floor
OMMA Global Panel: After Radical Digital Change, What Is Advertising?
- Moderator
- Christopher Vollmer , Partner, Global Media and Entertainment Practice , Booz & Co. @chrisvollmer
10:30 AM
Coffee Break
11:30 AM
7th Floor
From ROI to ROE: Winning Customers Takes More than a Marketing Plan
Marketing plans have always been about maximizing ROI—how much to spend and where to spend it. In the last five years, though, integrated marketing as it applies to digital and direct response has become a veritable Rubik’s Cube of media scenarios and almost as difficult to solve. To win customers, marketers need to understand how to gain ROE--Return on Experience, Engagement, and Equity in their advertising. Connecting with the right consumer target and delivering engaging experiences that involve them in the brand narrative can deliver consistent and sustainable transactions that build equity over time. One of the first steps in achieving ROE is knowing how to establish your product or service as a brand ritual among once and future customers. Join Zain Raj, as he shows how successful brands of today and the future, deliver ROE for sustainable results.
- Keynote
- Zain Raj , CEO , Hyper Marketing
12:15 PM
7th Floor
Panel: Near Future of Online Response Investment
As direct response continues to be a very significant part of the overall online or digital marketing spend for brands worldwide, companies throughout this ecosystem continue to grow and scale, and others sprout up to take advantage of the massive opportunity. This, and the natural maturation of the space, has resulted in a healthy number of newsworthy transactions, with more to come. Our panelists, experts in each part of the transaction process, will weigh in on the trends that are creating value in the response space and how this will affect marketers. They will share their vision for the near future: what types of companies will be bought, which will be buyers, and WHY!
- Moderator
- Ronald Wagner , Founder , eformz @ucmba
- PanelistS
- Phil Fresen , Managing Director , Garros Group LLC.
- Nadim Homsany , VP , Serent Capital
- Michael Lyon , Co-Founder & Managing Partner , Vista Point Advisors
1:00 PM
- 2:00 PM
Lunch
If you are a MediaPost VIP Agency guest, enjoy lunch sponsored by Socialtyze
in the 5th floor Networking Pavilion.
Or, join MediaPost and some of OMMA Global's speakers and sponsors
at our Networking Lunch in the 5th floor Networking Pavilion (separate ticket purchase required).
Or, lunch on your own at one of the many restaurants in and near the hotel.
in the 5th floor Networking Pavilion.
Or, join MediaPost and some of OMMA Global's speakers and sponsors
at our Networking Lunch in the 5th floor Networking Pavilion (separate ticket purchase required).
Or, lunch on your own at one of the many restaurants in and near the hotel.
1:15 PM
1:55 PM
5th Floor
2:00 PM
5th Floor
Keynote Conversation with Andrew Keller, CEO of CP+B
- Keynote
- Andrew Keller , Chief Executive Officer, Partner , CP+B
- Facilitator
- Barbara Lippert , Columnist , MediaPost
2:30 PM
5th Floor
OMMA Global Panel: After Radical Digital Change, What Is a Brand?
- Moderator
- Bob Liodice , President & CEO , ANA
3:15 PM
Coffee Break
4:15 PM
7th Floor
Accountability & ROI: Guaranteeing Results
This panel will outline how marketers reach that holy grail for clients: guaranteeing their results. Industry leaders discuss how marketers can utilize performance marketing to deliver actionable and quantifiable results, while maintaining brand integrity and ensuring compliance in an increasingly litigious online environment.
- Moderator
- Rebecca Madigan , Executive Director , Performance Marketing Association
- PanelistS
- Peter Klein , SVP of Media Services , Media Whiz
- David Naffziger , CEO , BrandVerity @davenaff
- Andrew Zucker , CRO , Publishers Clearing House
5:00 PM
7th Floor
What Response Marketers Can Learn From The Fashion Business
We’ll explore how fashion has evolved from a resistant industry, fearfully protecting its mystique, to a full embrace of building customer response and sales through social. From the power of bloggers to new e-commerce platforms, fashion has involved the consumer in many innovative ways. Response marketers will see how to apply learning from the delicate balancing act between illusion and transparency.
- Moderator
- Dana Della Valle , President , The DDV Group
- PanelistS
- Elaine Chang , GM/VP Marketing , Tibi
- Quynh Mai , Founder , Moving Image & Content
- Jennifer Talbott , President , Van Leer & Talbott Collective
5:30 PM
5th Floor
OMMA Global Cocktail Party
Join us in the Networking Pavilion for a drink to celebrate a successful opening day of OMMA Global and the OMMA Shows at Advertising Week.
6:30 PM
5th Floor
8:00 AM
5th Floor
Registration Opens
8:55 AM
5th Floor
9:00 AM
5th Floor
Keynote Conversation with Gaston Legorburu, Worldwide Chief Creative Director of SapientNitro
- Keynote
- Gaston Legorburu , Worldwide Chief Creative Officer , SapientNitro
- Facilitator
- Joe Mandese , Editor-in-Chief , MediaPost
9:45 AM
5th Floor
OMMA Global Panel: After Radical Digital Change, What Is An Agency?
- Moderator
- Nancy Hill , CEO , AAAA
10:30 AM
Coffee Break
11:30 AM
7th Floor
Customer Acquisition and Relationship-Building In A Mobile Age
Expanding your prospect funnel means expanding your prospect sources. While many marketers view tablets and PDA's as an ideal e-commerce engine, others have begun to recognize the power of the mobile format to build databases and nurture prospect relationships. This talk will give you perspective on the trends in mobile acquisition and show you current success stories.
- PresenterS
- Eric Ferguson , Director of Digital Client Services , Nielsen
- Jason Wadler , Chief Strategy Officer , Leapfrog Online
12:15 PM
7th Floor
Can Social Really Perform? Realities of Linking to Response to Social
Response marketers have a dream - to harness the power and passion of social media's influencers for customer acquisition. But the dreams are often dashed because it is often difficult to understand the rules of the game. Our panel will clarify how to navigate lead gen and ongoing communications in sync with the user experience social communities demand.
- Moderator
- Gary Kreissman , Founder , Group PRM @garythek
- PanelistS
- Matt Corey , Chief Marketing Officer , Mass Relevance
- Michael Hussey , CEO , PeekAnalytics
- Eric Kim , CEO , Twylah
- Guy Yalif , Head of Global Product Marketing , Twitter @gyalif
1:00 PM
- 2:00 PM
Lunch
Join MediaPost and some of OMMA Global's speakers and sponsors
at our Networking Lunch in the 5th floor Networking Pavilion (separate ticket purchase required).
Or, enjoy lunch on your own at one of the many restaurants in and near the hotel.
at our Networking Lunch in the 5th floor Networking Pavilion (separate ticket purchase required).
Or, enjoy lunch on your own at one of the many restaurants in and near the hotel.
1:55 PM
5th Floor
2:00 PM
5th Floor
Keynote Conversation with Michael Sprague, CMO of Kia Motors
- Keynote
- Michael Sprague , EVP, Marketing and Communications , Kia Motors America
- Facilitator
- Karl Greenberg , Auto Marketing Editor , MediaPost
2:30 PM
5th Floor
OMMA Global Panel: After Radical Digital Change, What Is Content?
- Moderator
- Michael Wolf , Founder/Managing Partner , Activate
3:15 PM
5th Floor
Coffee Break
4:15 PM
7th Floor
Panel: Digital Content Marketing: Rookie Mistakes
Digital response marketers are increasingly using content to drive leads and sales. Unlike other media channels, digital content marketing poses unique implementation and scaling challenges. Our panel will explore pitfalls found at each stage of deployment for both agencies and end-customers.
- Moderator
- Mike Moran , Chief Strategist , Converseon
- PanelistS
- Patrick Duffy , VP, Business Development , BMobilized
- Katherine Griwert , Head of Marketing Communications , Brafton @kgriwert
- Michael Marchese , Founder & CEO , Tempesta Media
5:00 PM
7th Floor
Promotional Convergence
Consumers can be reached closer to their buying decisions than ever before. Innovations in promotional marketing, including real-time coupons redeemable directly through a credit card purchase, and mobile/location based marketing are changing the game. It's all about reducing redemption friction, reaching consumers where they are and where they are most likely to act.
- Moderator
- Kevin Joyce , Director, Affiliate & Feeds Management , Performics
- PanelistS
- Mark Marinacci , CRO , edo Interactive
- Cindy Timmons , Mobile Director , Airpush @ctimmons
- Jonathan Treiber , Co-Founder & CEO , RevTrax @jtreiber
5:30 PM
5th Floor
OMMA's Online All-Stars Cocktail Party and Presentations
Join us in the Networking Pavilion for a drink to celebrate the conclusion of OMMA Global and the OMMA Shows and to honor this year's MediaPost Online All-Stars:
Media:
Quentin George, Chief Innovation Officer, Mediabrands
John Montgomery, Chief Operating Officer, GroupM Interaction
Christine Chen, Director of Communication Strategy, Goodby, Silverstein & Partners
Creative:
Daiga Atvara, Executive Creative Director, Digitaria
Rei Inamoto, Chief Creative Officer, AKQA
George Tannenbaum, Executive Creative Director, R/GA
Marketing:
Jennifer Hanley, VP Brand Marketing, Nationwide Insurance
Tony Pace, Chief Marketing Officer, Subway
Martine Reardon, Chief Marketing Officer, Macy's
