Nadim HomsanySerent Capital VP
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Panel: Near Future of Online Response Investment
Date/Time: 12:15 PM As direct response continues to be a very significant part of the overall online or digital marketing spend for brands worldwide, companies throughout this ecosystem continue to grow and scale, and others sprout up to take advantage of the massive opportunity. This, and the natural maturation of the space, has resulted in a healthy number of newsworthy transactions, with more to come. Our panelists, experts in each part of the transaction process, will weigh in on the trends that are creating value in the response space and how this will affect marketers. They will share their vision for the near future: what types of companies will be bought, which will be buyers, and WHY!