Michael LyonVista Point Advisors Co-Founder & Managing Partner
Michael Lyon is a Co-Founder and Managing Partner at Vista Point Advisors. Michael has spent 15 years as a technology investment banker and chemical engineer. Michael has advised on transactions with an aggregate enterprise value of >$20 billion ranging from sell-side and buy-side advisory to IPOs. He has advised many self funded businesses on strategic alternatives including; RetailMeNot, One on One Marketing, deals2buy, dbc Smart Software, Internet Media and Trouve Marketing. Mike is focused on digital media and software businesses. Prior to co-founding Vista Point Advisors, Michael worked at Citigroup where he was a senior member of the technology M&A team. Previous to Citigroup Michael was an engineer for ExxonMobil and BP where he managed chemical plant operations. Michael has a B.S. in Chemical Engineering from the Colorado School of Mines and an MBA from the Kellogg Graduate School of Management.
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Panel: Near Future of Online Response Investment
Date/Time: October 01, 12:15 PM As direct response continues to be a very significant part of the overall online or digital marketing spend for brands worldwide, companies throughout this ecosystem continue to grow and scale, and others sprout up to take advantage of the massive opportunity. This, and the natural maturation of the space, has resulted in a healthy number of newsworthy transactions, with more to come. Our panelists, experts in each part of the transaction process, will weigh in on the trends that are creating value in the response space and how this will affect marketers. They will share their vision for the near future: what types of companies will be bought, which will be buyers, and WHY!