A visionary leader, business accelerator and industry futurist, Zain Raj is Chief Executive Officer of Epsilon Agency Services (EAS), the global leader in delivering direct-to-consumer connections that drive business performance. Epsilon combines expertise in targeted marketing, digital engagement and brand action to deliver the optimal customer experience. Advertising Age recently ranked Epsilon the number one agency across all disciplines in the U.S. and the global agency leader among CRM and direct marketing networks.
A proven business builder, Zain played a leading role in orchestrating Epsilon’s acquisition of Hyper Marketing in November 2012, whch led to the formation of EAS. Earlier last year, as CEO of the SolutionSet MediaWhiz partnership, he helped spearhead the acquisition of D. L. Ryan Cos., encompassing Ryan Partnership and Catapult, becoming CEO of the new entity, Hypermarketing, Inc. He was previously CEO of Euro RSCG Discovery, as well as the agency’s global practice leader of retail brands. He has also held senior leadership roles with FCB Worldwide and JWT Chicago.
Zain is author of Brand Rituals: How Successful Brands Bond with Customers for Life, an Amazon marketing and sales bestseller, which provides a new approach to building brands in today’s digitallyled environment. He is a sought-after speaker on the changing marketing landscape and the importance of return on engagement, espousing the view that marketing needs to change people’s behavior, not just attitudes for brands to forge strong relationships with core customers. An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools.
Zain is a member of the Executive’s Club of Chicago and a Charter Member of TiE Midwest. He formerly sat on the Board of Directors of the Retail Advertising and Marketing Association. He serves on the board of the Chicagoland Chamber of Commerce and Junior Achievement. His views on the new marketing model and how marketers fit in can be found on his blog: http://zainraj.wordpress.com/
EAS is comprised of leading agency brands – Aspen Marketing, Catapult, Ryan Partnership, SolutionSet and Acorn Marketing. With over 2,500 associates around the world, EAS is the leading transactiondriven network, a sharp departure from most holding companies which tack on digital and salesoriented capabilities to their traditional suite of services. EAS delivers digital, direct, data, local, promotion, shopper, CRM and loyalty marketing programs to some of the world’s best-known brands.
Meet Zain at:
From ROI to ROE: Winning Customers Takes More than a Marketing Plan
Date/Time: 11:30 AM
Marketing plans have always been about maximizing ROI—how much to spend and where to spend it. In the last five years, though, integrated marketing as it applies to digital and direct response has become a veritable Rubik’s Cube of media scenarios and almost as difficult to solve. To win customers, marketers need to understand how to gain ROE--Return on Experience, Engagement, and Equity in their advertising. Connecting with the right consumer target and delivering engaging experiences that involve them in the brand narrative can deliver consistent and sustainable transactions that build equity over time. One of the first steps in achieving ROE is knowing how to establish your product or service as a brand ritual among once and future customers. Join Zain Raj, as he shows how successful brands of today and the future, deliver ROE for sustainable results.
