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From ROI to ROE: Winning Customers Takes More than a Marketing Plan
Date/Time: October 01, 11:30 AM Marketing plans have always been about maximizing ROI—how much to spend and where to spend it. In the last five years, though, integrated marketing as it applies to digital and direct response has become a veritable Rubik’s Cube of media scenarios and almost as difficult to solve. To win customers, marketers need to understand how to gain ROE--Return on Experience, Engagement, and Equity in their advertising. Connecting with the right consumer target and delivering engaging experiences that involve them in the brand narrative can deliver consistent and sustainable transactions that build equity over time. One of the first steps in achieving ROE is knowing how to establish your product or service as a brand ritual among once and future customers. Join Zain Raj, as he shows how successful brands of today and the future, deliver ROE for sustainable results.

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