Thursday, October 02
1:15 PM Sponsor Lunch Presentation
Conversational Learning in Real-Time
Presenter: Bill Guild, VP Marketing, ChoiceStream
Bill Guild, VP Marketing for ChoiceStream, will show how to engage online consumers in a meaningful two-way conversation in real-time. Examples from a top 20 retailer and a top 20 financial services provider will show how to collect preference, intent, and primary decision drivers, then use that data in real-time to increase relevance and drive ROI.
Bill is a product and marketing executive with experience marketing products and delivering marketing products. Bill started his marketing career managing data mining products at Oracle. He followed the progression of addressable advertising by managing direct mail campaign management products at Amdocs, mobile display advertising products at Aol/Advertising.com, and the mobile exchange products at Nexage. Bill joined ChoiceStream to realize the dream of measurable and optimized one-to-one advertising through the combination of picking who to target and picking what to show them.