After sold-out events in New York City and San Francisco, OMMA RTB will head to London and focus on all components of the programmatic buying phenomenon & marketplace. The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools. Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers.
What To Expect
* Listen to leaders in the online marketing industry give keynotes, research presentations, and discuss the benefits, challenges, and future of RTB.
* Discover when to use RTB-driven campaigns, where humans fit into the picture, how to balance premium display and RTB strategies, and the impact RTB has on the market for buying and selling inventory.
* A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.
* Gain an all-around deeper understanding on the complex subject of RTB in order to make the most of all of the opportunities at your disposal.
What industry practitioners are saying about MediaPost's OMMA RTB event series...
"At OMMA's RTB conference, I really appreciated the candid feedback from the panels on some of the more complex topics like Video in the RTB space and the effects of FBX on the industry as well as the user. Great content!" Leila Mabourakh, Technical Account Manager, Google Ad Exchange
"The OMMA RTB is an incredible mix of talent, content, and information, I highly recommend attending to anyone trying to keep up with the constantly changing online ad environment."Jennifer Marfino, Business Development Manager, LeaseWeb USA
"Great content, discussions with the right industry leaders on-hand every time. Well done MediaPost." Nick Hulse, CRO, Rubicon Project
"Great event. Great networking. Best event for getting the industry's collective wisdom on this subject quickly." Trip Foster, Director, Business Development, Zenovia Digital Exchange
"I was impressed with the number and quality of attendees, caliber of panelists and topics at OMMA's RTB event. The content on the day was excellent. Thank you MediaPost and OMMA for a great experience, and fantastic event." Eric Franchi, Co-Founder, Undertone
"OMMA RTB was a very educational session for all of my team, and especially the new recruits who watched the show online. They had a chance to see the actors and influencers in this business and learn a tremendous amount. Very well done MediaPost!" John Staub, CEO, CAPPTURE.com
"OMMA RTB provided a great platform to learn about the space directly from the leaders who are shaping it. The conference had excellent panels from all the entities operating in this industry - Advertisers, Brand Marketers, Publishers, Agencies, DSPs, Ad Servers, AdNetworks, and Exchanges. Overall, it was a melting pot of expertise and innovation." Vishal Rupani, Director of Product Management, Affinity.com
"OMMA RTB was without a doubt one of the better conferences I've been to in years. The editorially crafted content made for great discussions for new and seasoned veterans of digital media alike. There was a good amount of conflict on each panel to force discussion and critical thinking. OMMA RTB was well worth my trip from the Bay area to New York." Rodney Mayers, Chief Revenue Officer, Proximic
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space" Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
“I rarely attend conferences but this day was worth its weight in monthly user visits. The keynotes, multiple panels and round table lunch all had me getting more and more engaged. The event was perfectly timed and right in my wheelhouse. Thanks MediaPost for a great conference.” Jeff Taylor, Founder, Monster.com