Friday, March 08
4:45 PM Sponsor Presentation
Just how likely are Fans to recommend Brands they "like" on Facebook
LoudDoor presents key findings and shares tips from Brand Satisfaction -- the largest evergreen market research study ever conducted on Facebook Fans. These findings results from collecting millions of responses from Facebook Fans of over 15,000 brand pages.
Brand Satisfaction provides, for the first time ever, a simple way to measure and track your consumers and Fans' attitudes about brands on Facebook. Move beyond surface metrics like Fan count, impressions and "likes", and truly understand what your Fans think about your brand on Facebook.Presenter: David Guy, CEO, LoudDoor
David Guy is the CEO of LoudDoor LLC. At LoudDoor he is responsible for developing and leading the execution of the firm's strategy to harness the power of the LoudDoor's data to enable brands to win in an increasingly competitive Facebook ecosystem.
Prior to joining LoudDoor, David held senior positions at State Street Bank and PricewaterhouseCoopers ("PwC"). David was a partner and led the Consumer Finance Practice at PwC where he built a practice focused on enabling major financial institutions to gather and analyze the consumer data and behaviorval trends in their lending portfolios in ways to more accurately value, price, and risk manage financial products.
David is a Certified Public Accountant and has a Master of Business Administration from Columbia Business School.