Archive
It’s been a long time since social media was a fringe activity, for both consumers and brands. With Facebook at a billion users, and Twitter at 500 million, and the constant entry of new social tools into the market – from Snapchat to Vine – social media has never been more ubiquitous. <br><br> But just as social media has become an intrinsic, almost instinctual, part of many consumers’ lives, it’s also being incorporated into more and more components of marketing and business-building, from driving business intelligence to driving ROI to being the driving force behind ad campaigns. But this rapid shift to a social-is-everywhere world begs plenty of questions as to how it should become part of a marketer’s everyday life. <br><br>At this one-day OMMA Social event during Internet Week New York, we’ll dive into the platforms, practices and trends that are building out the social world. How is social driving new definitions of performance? What should marketers expect from mobile, now that the major platforms are focused on delivering marketing to smartphones. Is real-time marketing The Next Big Thing or already passé? What, if any, of the newer platforms are worth exploring, and what are key marketers doing to make their social efforts work? Hear from platforms, agencies and brands about how they’re adapting to social change, and how you should.
All Past OMMA Social Events
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Los Angeles, CA
October 24, 2012 Hyatt Regency Century Plaza, LA Details -
New York, NY
October 1 - 2, 2012 New York Marriott Marquis Details -
New York City
May 15, 2012 82MERCER - Internet Week Headquarters, NYC Details -
San Francisco
October 27, 2011 San Francisco Marriott Union Square Details -
New York City
June 9, 2011 New York Marriott Marquis Details -
New York City
June 17, 2010 Details -
San Francisco
January 26, 2010 Details -
Crowne Plaza Times Square, New York City
June 23, 2009 Crowne Plaza Times Square, NYC Details -
Hotel Nikko San Francisco
January 26, 2009 Hotel Nikko San Francisco Details
