Overview

When Microsoft bought a small stake in Facebook last year which valued the burgeoning social network at $15 billion, all eyes immediately turned to advertisers, who are expected to populate social networks in droves and prove the value not just of Facebook, but of the entire social networking industry. According to eMarketer, advertisers spent an estimated $920 million on social networking sites in the US in 2007, and are projected to spend $1.6 billion in 2008. But while major online media players scramble to buy up stakes in hot properties, and ad spending in social media increases, the questions are increasing as well.

What is the appropriate way for my company to enter the social networking space? Should my company be involved with social networking at all? What metrics are out there to let me measure the success of my social media initiatives? Where are examples of companies who have been successful with their social media initiatives? What companies have failed, and why? How should my social media efforts coordinate with other parts of my media mix, and how is social media being integrated to new platforms, such as mobile?

OMMA Social is designed to guide marketing and media professionals through the terrain of social media. This one-day conference will address social marketing challenges and provide insights into how to make social networking work for companies now, and in the future.

Attendees of OMMA Social will have the unparalleled opportunity to:

• Hear from the top names in the online advertising industry as they share the secrets of connecting with consumers using social networks.
• Gain valuable knowledge and insights into emerging social media and trends.
• Learn about the variety of ways that companies are using social media, using blogs, social networking sites, their own proprietary communities and user-generated content to bring the voice of the consumer into their marketing programs.
• Discover today's best practices for online marketing and advertising using social media.
• Network with key social networking players, brand marketers and agency executives.
• Raise their skills and awareness in highly-specialized sessions on measurement, social media marketing successes, emerging social platforms, and so much more!
• Plus access to our Mini Trade Show. Tour the trade show floor to learn about the latest innovations from trusted companies and new players. A Full Conference Pass also includes an invitation to the cocktail party, following the last session.

OMMA Social promises to be one of the most valuable conferences for marketing and media professionals trying to figure out the complicated social networking industry.