Carree Syrek
Kinetic Social Chief Strategy OfficerMs. Syrek joined KineticLucid at the beginning of 2012 to lead the social media marketing solutions effort for the company’s brand marketer and agency clientele. She will focus on brand management, social strategy and social media-related product development. Ms. Syrek most recently worked at WPP’s GroupM agency Mindshare Worldwide, where she held the title of Partner, Social Media Strategy. At Mindshare, Ms. Syrek oversaw social strategy for Mindshare clients with a specific focus on Unilever, SAP, CVS, Bare Escentuals, AMEX and Jaguar/Land Rover.
Meet Carree at:
Panel: What’s the Buzz: Is Social Intelligence the New Business Intelligence?
Date/Time: 11:30 AM
Not so long ago, business intelligence – which gave brands massive information about the wants, needs and behaviors of their customers – was the coin of the realm when it came to truly understanding the marketplace. But social has changed all that. Not only has social intelligence exponentially expanded the amount of information available, but its public nature makes it a very different beast then the closed-in focus groups and other data sources that used to dictate the relationship between consumers and brands. The shift leads to the obvious question of what the role of classic business intelligence is when there’s so much social data readily available. Does social intelligence supplement it, or supplant it?
