Evan NeufeldStoryline Development Principal
Evan Neufeld is the Principal Analyst at Storyline Development (www.storylinecorp.com), a strategy, content development, consulting and investment entity focused on helping businesses understand and profit from changing consumer behavior. Evan has a substantial (16+ year) background in developing interactive market research products & services, and was until recently the CMO of Ground Truth, a mobile analytics firm developing insights out of carrier data. A well-respected analyst in the fields of mobile, new media, advertising and interactive marketing, Evan's experience includes senior-level roles at comScore, M:Metrics, NPD Techworld and Jupiter Research, where he was a founding analyst of Jupiter's well-known digital advertising research practice. Evan is an active participant in industry associations such as the MMA and IAB and is currently an Adjunct Lecturer in Internet Marketing & Social Media at Baruch College's Zicklin School of Business.
Meet Evan at:
The Bean Counters
Date/Time: 3:45 PM
Who is doing what on which devices? Tablet habits are evolving as quickly as consumers discover new uses for their new best friend. Now that media and marketers are chasing new levels of content engagement, second screen rituals and t-commerce, what patterns are emerging to surprise us in 2012? And after this holiday, the market added at least two credible iPad competitors. We ask the major metrics companies tracking these audiences to share their vision for the what is on tap.← Back to speaker list