Evan NeufeldStoryline Development Principal Analyst
Evan is a 18 + year industry veteran, who has had several firsts in his career including: working for the first ever digital advertising tracking company (Web Track), creating the first ever online advertising projections (as a founding member of Jupiter Research’s Online Advertising Group), & developing the first ever mobile ad effectiveness tools (while at m:metrics). Currently Evan is Principal Analyst and Co-Founder at Storyline Development (www.storylinecorp.com), a strategy, content development, consulting and investment entity that helps small and medium sized business understand and profit from the changes in consumer behavior, product development and marketing brought on by new and evolving technology. A respected industry analyst in mobile, social, and interactive marketing Evan has been quoted in major media outlets such as The New York Times, Business Week, The Wall Street Journal, Ad Age, Media Week and CNET, and have appeared on CNBC, Wall Street Week and ABC News. An active participant in industry associations such as the MMA and IAB, Evan is also an Adjunct Lecturer of Internet Marketing & Social Media at Baruch College as well as a Certified Yoga Instructor. He has a BA from Vassar and my MA from NYU.
Meet Evan at:
The Bean Counters
Date/Time: 3:45 PM
Who is doing what on which devices? Tablet habits are evolving as quickly as consumers discover new uses for their new best friend. Now that media and marketers are chasing new levels of content engagement, second screen rituals and t-commerce, what patterns are emerging to surprise us in 2012? And after this holiday, the market added at least two credible iPad competitors. We ask the major metrics companies tracking these audiences to share their vision for the what is on tap.← Back to speaker list