Jon Haber

Giant Spoon Co-Founder

Meet Jon at:

Keynote: Reimaging Content and Advertising in a Tablet World
Date/Time: 9:15 AM

How did a technology that we didn’t think we needed, disrupt our lives in such a short amount of time? At first it seemed smartphones and apps meant the death of the browser-based web as we know it, but the real killer is not pocket sized. A few extra inches of high resolution screen plus the most natural user interface ever between man and machine has changed  everything. Content companies are not only thinking differently about distribution but about the nature of their product in order to respect the tablet screen and its capabilities. In the ad business tablets may destroy search advertising, banner ads, and print ads made of paper. How will shifts like these across industries change the relationship between creators and consumers and what are the dangers and opportunities for advertisers?

← Back to speaker list