Richard TingR/GA SVP, Executive Creative Director
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Planning on Tablets: Is This a Medium Yet?
Date/Time: 10:15 AM
Tablets are a bright shiny object that brands and agencies have wanted to “get on board” “get in front of” and “be aligned with,” which resulted in some noble and dazzling tests over the last two years. But ultimately marketing needs operational efficiency, repeatable results and scale. Is this tablet – part app library, part DVR, part Web browser, part digital magazine – evolving into something that marketers can plan, budget and mix with the rest of the media plan? And with the success of Amazon’s Kindle Fire and Barnes & Noble’s Nook color, are these Android-powered reader platforms poised to fragment developer attention and budgets even more? Tens of millions of eyeballs and fingertips are engaged with these things every day (especially nights), but do brands really need a “tablet strategy” yet?← Back to speaker list