Alex SchmelkinAlexander Interactive President and Co-Founder
Alex Schmelkin is co-founder and president of Alexander Interactive (Ai), a full service interactive agency which defines and implements unique digital commerce experiences for innovative brands. Alex has been helping companies build their businesses online since the advent of the Internet, and brings 15 years of expertise in online business strategy, web usability and technology. He has built award-winning sites for clients including Lowe¹s, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com. Before founding Ai, Alex co-founded Davanita Design, a New York-based digital agency which was later bought by Avatar Technology. He holds a Bachelors degree from Cornell and lives in New York City with his wife and two sons. (www.alexanderinteractive.com)
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Is Your Buy Button Ready to Tap Into the T-Commerce Juggernaut?
Date/Time: 12:15 PM
Surprise! In 2010 we thought tablets were great “media consumption devices” that supercharged content engagement. But in 2011 the metrics showed us that iPads were also cash registers, driving users to browse and buy from e-commerce sites at levels no one saw coming. Everything from conversion rates to average order sizes get a significant boost from the touch screen, as the tablet proved perfect for lean-back shopping. Retailers are scrambling to retool their sites for tablet browsers and craft app strategies that capture this new T-Commerce channel. We ask retailers and their developers to share what they learned from the most recent holiday shopping season from tablet owners and how they plan to market to the big T-Commerce surprise.← Back to speaker list