Myles FelsingDelivery Agent, Inc. CMO
Myles Felsing joined Delivery Agent in August of 2007, and leads the company’s team of interactive design, analytics, and marketing professionals. During his tenure, he has focused on building the company’s consumer marketing business and leading the strategic implementation of its multi-channel marketing strategy. He has more than a decade of leadership experience in marketing and has created digital and multi-channel marketing programs for many leading brands in the online space.
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TV Squared: Programming the Second Screen
Date/Time: 11:30 AM
When the TV goes on, tablets light up. A new 21st Century prime time behavior across America is both a threat and an opportunity to the signature medium of the last century. TV programmers and advertisers either can capture this new dual-screen multi-tasking behavior to enhance engagement with their content, or they can lose their precious TV audiences to distraction. The game is on. Social TV is but one early tactic for capturing this energy. But every network and cable brand, along with a gold rush of third parties, are experimenting with ways of using the new device to deepen the TV experience but also get that feedback and interactive loop with users that ITV long promised but never delivered. The TV providers and their advertisers tell us how they plan make tablets a plus rather than a minus in the new equation of TV squared.← Back to speaker list