MediaPost – OMMA Video

Agenda

8:00 AM

Registration Opens

9:00 AM

Opening Remarks

9:15 AM

KEYNOTE: Online Video - One Size Doesn’t Fit All

9:45 AM

PANEL: Video Planning: Show Us the Results (and Opportunities!)

Buyers and planners may complain that the video ad marketplace is frustratingly complex, but clients are still demanding that their brands appear next to the most relevant content, and at scale. So, instead of grumbling about the need for more defined metrics, or greater consolidation among the ad networks and content providers, it’s time to challenge media buyers and planners to do better. What have you done for us lately? Join our panel of agency execs as they show us how video was made to work for their clients, in addition to discussing new opportunities brought on by recent ad network consolidation, and the extent to which video is taking on some of the attributes of display.

Panelist: Jeremy Lockhorn , VP, Emerging Media, Razorfish; Kristine Shine , Chief Revenue Officer, PopSugar Media; Michael Smit , VP, Managing Director, Academy

10:30 AM

PRESENTATION: The State of Online Video

11:00 AM

Coffee Break

11:30 AM

PRESENTATION: Men vs. Women – The Behavioral Differences in Online Video Consumption

12:00 PM

PANEL: How Network Consolidation Affects the Video Landscape

The Fall of 2010 saw a spate of acquisitions of video ad networks by larger players. Whereas the AOL-5Min, Specific Media-BBE and Undertone-Jambo acquisitions are about big display networks adding video appendages, the Tremor-ScanScout deal is about creating the largest independent pure-play provider of video ad inventory on the Web. For the display networks, how will video fit into their targeting ecosystems, and what are the implications for combined data and analytics? Does the trend mean video will simply become an arm of display, or can pure-play video networks like Tremor and BrightRoll really compete with the likes of Hulu and Google/YouTube for TV budgets moving online?

Moderator: Cory Treffiletti , SVP, Marketing, bluekai
Panelist: Brad Elders , VP of Video Sales, AOL; Lewis Rothkopf , Senior Vice President of Network and Exchange, BrightRoll

12:45 PM

Lunch

1:45 PM

KEYNOTE: VEVO - A New Model for the Music Industry

2:15 PM

PANEL: Why Brands Love Web Video Stars

It used to be that small, independent video producers would publish their content to sites like YouTube in the hopes of one day breaking into TV. However, these days, as many mid-tail cable TV programs steadily bleed viewers, some video “celebrities” are drawing comparatively larger audiences—and the ad dollars are starting to roll in, too. Started in 2007, Hitviews was the first to strike six figure deals with online webstars and educated the marketplace about the power of webstars. Many brands are making significant investments in video sponsorships and branded integration inside these videos. Join our panel of brand and advertising execs as we explore the benefits of buying online video stars versus TV programs of comparative size. What are the different sponsorship/advertising options? What are some best practices for branded integrations?

Moderator: Jamison Tilsner , Video Evangelist, Kantar Video
Panelist: Kate Elliott Webstar (Katers17); Ryan Lee , Social Media Strategist, Mekanism; Eric Meyerson , Head of Video Advertiser Marketing, Google; Mark Rotblat , VP and Co-Founder, TubeMogul; Walter Sabo , CEO, HitViews

3:00 PM

PRESENTATION: Deconstructing Successful Social Video Campaigns

3:30 PM

Coffee Break

3:45 PM

PRESENTATION: Implications of Going Off the Video Grid

4:15 PM

PANEL: Web to TV Services: Marketers’ Friend or Foe?

Web to TV services like Roku, Boxee and Google TV offer the most customized viewing experiences yet, combining apps, DVR-like features and remote accessibility from cell phones. Each of these services are deployed differently and offer very different features, suggesting further audience fragmentation. How might Web to TV services change the thinking about how programs are developed and packaged, and what kind of havoc might this wreak on ad sales? Will there be new opportunities for marketers? We invite you to attend this panel discussion as we try to draw the revenue distribution map for these services and gauge their potential impact on TV/video consumption.

Moderator: Jill Druschke , VP, Marketing, Panache
Panelist: Sid Gorham , Strategy and New Business Development, Nielsen; Erick Hachenburg , CEO, Metacafe; Brian Jaquet , Director, Marketing, Roku; Jim Louderback , CEO, Revision3; Kevin Stephens , Head of Device Partnerships, Boxee

5:00 PM

Conference Concludes

5:15 PM

Cocktail Party

“MediaPost’s events are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the show with a plethora of new contacts. It was the perfect environment to learn and network.”

Megan Goett, VP, Citigroup

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