Overview

That's Webertainment: Marketing Into the New Video Eco-System

In this breathless episode in the OMMA Video series we come to the center of the entertainment universe, Los Angeles, to explore how marketing fits in to the new Webentainment eco-system, with its new challenges and opportunities. As online video production and distribution matures into a robust source of users’ entertainment and news, what are the best opportunities for marketers? When should brands underwrite the creation of new properties, and what are the advantages of getting in early in the creative process? Do marketers really want their messages hyper-distributed as freely as the content? How can media and content companies use the Web to both distribute and promote their own offline businesses, and how can brand marketers partner in the effort? How do agencies buy into this distributed content eco-system?

Featuring Keynote Addresses From:
	Hayden Black CEO Evil Global Corp.		Larry Kramer Senior Advisor Polaris Venture Partners Chairman of the Board, Black Arrow

Forget the piano-playing cats and androgynous Britney fans, online video is no longer an ephemeral curio limited to short attention span snacking. Video consumption is rising steadily as users start treating their PC as an entertainment medium. Prime time programming is gushing onto Hulu, NBCOlympics, and ABC.com to grab larger audiences for longer spans. Highly-rated Webisodics like the The Guild and Dr. Horrible’s Sing-Along Blog show that the Web can generate video hits on its own, and even create some new business models around them. In just the last six months, the successful hyper-distribution of news and comedy clips have made branded embedded video a familiar part of many Web pages, as video becomes less a stand-out feature and more of an expected online information source. In other words, long, short, endemic and re-purposed video have generated a new eco-system and become a viable media platform.

Users aren’t just snacking anymore. They are watching…on their own terms. The Web is the new DVR. In a time-shifted mediaverse, it’s agencies and marketers now who must make appointments to be viewed by consumers.

OMMA Video Attendees Include:

Here is what you should expect to gain from attending OMMA Video:

• Hear from the top names in the online advertising industry as they share the secrets of connecting with consumers using online video   
• Gain valuable knowledge and insights into emerging video markets and trends   
• Discover today's best practices for online marketing and advertising using video   
• Network with VIPs, brand marketers and agency executives   
• Raise your skills and awareness in highly-specialized sessions on delivery, research, content creation, management, emerging platforms, and so much more
• Plus access to our Mini Trade Show. Tour the trade show floor to learn about the latest innovations from companies you know and trust while networking with experts in your industy. A Full Conference Pass also includes an invitation to the cocktail party sponsored by Vibrant Media, following the last session.

Take a look at what went on at the last OMMA Video!

"The OMMA Video event was a well-focused show on a topic that is now on at the forefront of every online advertiser’s mind. Video will play a huge role in the future of online advertising, and, as evidenced by the crowd in attendance, is a major draw for advertisers, agencies and others that need to stay on the cutting edge. As a video ad pioneer and leader, EyeWonder was happy to be a lead sponsor and is looking forward to the next event.”

Jason Scheidt, Director of Marketing, EyeWonder

"By the end of the day it became clear - Broadcast Television Advertising might want to pay close attention to the elephant sitting in the corner.”

Marc Gaccione, Business Development Manager, Eyeblaster