October 01, 2012
October 02, 2012
Coming Soon: More of Everything
The Web video universe continues to expand, and in some cases, it’s expanding exponentially.
From YouTube’s 100 new original channels program, to AOL’s new premium video hub, Yahoo’s investment in original programming, and the scores of new branded content initiatives launched everyday, the video marketplace is being flooded with original video content, all of which its owners would classify as “premium.
The coming year should also see increased video consumption thanks in part to second and third screen adoption and increased sharing across social platforms.
More content and more consumption should mean greater growth for online video advertising.
Indeed, given that premium video supply is greatly outstripped by advertiser demand, the coming content flood will certainly please marketers, but with a finite number of eyeballs and hours in a day, it remains to be seen whether there is enough room for all of these premium content initiatives to succeed.
Only time will tell how the online video industry evolves beyond 2013 but for now, at least, it’s safe to say that buyers, sellers, marketing services suppliers and everyone else in the video ecosystem can expect “more of everything” to persist for the foreseeable future.
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