May 19, 2016
Social Video: Telling Stories At The Speed Of Scroll
Social platforms are not just a new distribution channel for streaming media. This is video storytelling and consumption redefined. At the Internet Week edition of OMMA Video we tune into the new opportunity and challenge of telling marketers' stories in the radically new video consumption contexts of Facebook Video, Snapchat Stories, Twitter, Instagram, Vine and more.
This is not our father's prime time or even our older sister's YouTube. How do marketers craft narratives that catch attention in the nano-seconds of a lightning fast scroll habit? How do they find an authentic format that is native to environments that trade in self expression, not lean back consumption? And most important: can these platforms evolve from being the cool new hangouts to being measurable, reliable advertising opportunities with demonstrable ROI?