Automating The Video Everywhere Future
Programmatic technologies and buying approaches are poised to dominate every channel, but for most brands video is the content they want to distribute everywhere. Getting programmatic video right on the Web will be critical to its migration eventually to mobile, TV and just about any connected screen.
At OMMA Programmatic Video during Advertising Week, we focus on the key questions and next opportunities around the channel. Experienced media buyers gather to explore the state of video inventory and the growing search for quality. In less than a year automated and self-serve video ad products have launched at the major social platforms, so we get the early returns on how these channels perform and get used. And as digital video expands beyond Web, mobile and TV, how will out-of-home screens on every imaginable space find a role in the new video everywhere media environment?
From Webisodes to airplane seats, Facebook clips to Roku boxes, OMMA Programmatic Video maps out a future of addressable screens.
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