Ash is CEO of WatchMojo, a creator of professionally-produced video content on the people, places and things that have shaped history and pop culture. WatchMojo has generated 1.5 billion all-time views with over 200 million on YouTube alone. The company reaches 50 million consumers in out-of-home venues including taxi cabs. The privately-held company has been profitable since November 2010. Ash writes a bi-weekly column for MediaPost's Video Insider.
Meet Ashkan at:
Panel: Is TV Distribution Still What It’s Cracked Up to Be?
Date/Time: 10:15 AM
As online video becomes almost as commonplace as its offline counterpart, it leaves people who create video media properties with a decision: is it worth trying to get carriage in cable – where even Oprah can’t get herself far down on the dial – or abandon TV distribution entirely and create an online brand? Traditional thinking would have it that the visibility – even in a crowded cable universe – is worth the investment; but some popular media brands -- like the young male-skewing Machinima – have been able to hundreds of millions of users, solely through digital channels, like YouTube and Twitter. In this OMMA Video session, we’ll look at the viability of leaving old distribution channels behind.
