Catching Up With The Video Everywhere Consumer
Sight, sound and motion are the new currency of all digital communications. But how do all of the members of this increasingly complex value chain cash in? Growing at two and three times the rate of digital advertising itself, video ads and promotion are driving both brand interest and publisher’s ability to monetize their pages. And yet for all of the tens of millions of hours that viewers spend watching video on an expanding range of screens, only £160 million was spent on digital video advertising in 2012. The money is just waiting to catch up to the usage trends, but traditions of media buying and selling, measurement, and genuinely captivating advertising formats lag behind.
At MediaPost’s first OMMA video show in London we help you play catch-up with the consumer. How are media buyers and planners adjusting to the reality of multiscreen viewership? What will it take to make necessary measurement consistent? How is digital video and the second screen impacting the all important first screen of TV? And how are brands moving beyond the pre-roll and intrusive advertising to embrace content marketing, social video and new formats and devices that may change the face of video in the coming years?
Recorded sessions from OMMA Video 2012
OMMA Video Europe will cover the art and science of marketing and advertising utilizing Digital Video. This one day conference will explore innovative new video ad formats, enhanced video targeting technologies, online television, multiscreen tactics and more strategies which Agencies and Brands are enacting. No other conference in the industry ties all the players and organizations together in such a cohesive and easily consumed package for a successful day of learning, networking, and moving the Digital Video sector forward.
What To Expect
* Hear the top names in digital video present keynotes, brand new research, case studies, tactics and strategies, latest trends, implementation techniques, and real world video applications and initiatives.
* Learn the latest trends for online video advertising implementation and technology, branded content, viral distribution strategies, and more.
* Network with agencies, brands, and other decision makers in digital video advertising and marketing to broaden your connections and partnerships.
* Through onstage editorial content and interactions with other show attendees you will increase your understanding of digital video on all levels.
What Our Attendees Said
"A high quality audience that complemented the high quality speakers. The intimacy of the room and the excellent questions made the OMMA Video panels much more interesting and informative than the standard blather we usually get from panel discussions."
Luke McDonough, CEO, RealGravity
"OMMA Video always shares the latest information, statistics, and news in the online video advertising industry. A can’t-miss show; highly recommended."
Tyler Pringle, Executive Producer, REP Interactive
"A must for anyone in the online video business. Great opportunity to find out where the industry is, where it is going, and how this evolving medium will deliver value to advertisers."
Justin Fadgen, Sr. Director, Business Development, Grab Networks
"The day’s menu at OMMA Video was grounded in research, metrics, ROI and that last ten yards of the purchase funnel. Publishers, media buyers, advertisers and retailers are all looking for the right business model as it pertains to online video, and the panel sessions at this event were rich with these fundamentals. Well worth the price of admission!!"
Charles McCullagh, SVP Member Services & Technology, MPA
"OMMA Video was a fantastic branding and networking investment for SpotXchange. We were able to meet and explore business opportunities and partnerships with decision makers from both the advertiser and web site sides of the business who are working together to expand the budgets coming into the nascent online video advertising marketplace. The combined efforts are leading to further testing and validation of the advertising model offered by online video."
Paul Bowlin, Vice President, Regional Advertising Sales, SpotXchange