http://www.mediapost.com/publications/ Must-read daily news for online media, marketing and advertising professionals. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Wed, 10 Feb 2010 00:12:08 EST The record labels are arguing that grad student Joel Tenenbaum's request that the judge reduce a $675,000 damage award for file-sharing is "ridiculous" and should be rejected. Last year, a jury found that Tenenbaum infringed copyright on 30 tracks and ordered him to pay $22,500 per song. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122180Wendy Davis <wdavis@mediapost.com>Tue, 09 Feb 2010 19:19:08 ESTLast week, social shopping site ThisNext announced plans to buy smaller rival StyleHive; that announcement came after news from Time Inc. last month that it would buy social recommendation engine StyleFeeder as a way to incorporate ecommerce into its online fashion magazine properties. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122181Dave Jackson <>Tue, 09 Feb 2010 18:52:21 ESTOnline offers network Offerpal Media is putting users to work to earn virtual currency for playing games. Instead of earning virtual cash by completing sponsored offers, Offerpal is now giving users the option of doing certain tasks through a partnership with Amazon Mechanical Turk. The crowdsourcing service from Amazon provides listings for simple jobs such as rating search results, categorizing Web sites or articles, and answering questions, which people can do at their convenience. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122178Mark Walsh <>Tue, 09 Feb 2010 18:19:11 ESTIndependent investment researcher Morningstar on Tuesday announced the acquisition of financial blog Footnoted. The acquisition includes the Footnoted.org Web site and the Footnoted Pro service, which is targeted towards institutional investors, such as hedge fund firms, that provide insight on actionable items and trends in filings. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122179Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 18:11:05 ESTEmail service provider ExactTarget said it posted a 32% increase in revenue last year as it added Nike and Best Buy among 1,000-plus new clients. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122175 <>Tue, 09 Feb 2010 18:04:00 ESTThanks to the ongoing recession, 2009 will go down as the first negative growth year in the history of U.S. e-commerce. That's according to comScore's 2009 U.S. Digital Year in Review, which saw etail spending decrease 2% year-over-year to $209.6 billion. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122174Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 18:01:46 ESTAlabama resident Samuel Green has filed a second lawsuit against the Washington Post Company's Cable One for allegedly selling data about his Web-surfing activity to defunct behavioral targeting company NebuAd. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122165Wendy Davis <wdavis@mediapost.com>Tue, 09 Feb 2010 15:33:47 ESTGoogle made another bid Tuesday to master social media. The Mountain View, Calif. company will turn Gmail into a social site by adding network and sharing features. The tools will roll out to consumers within the next few days, followed by similar ones for enterprises soon. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122162Laurie Sullivan <>Tue, 09 Feb 2010 14:45:10 EST[from Read Write Web] - For social networks and other online communities, the next stage of innovation may be services like recommendations, "self and group aw...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122154Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 14:15:26 EST[from Fast Company] - With e-readers on everyone's mind, one way to predict where both Amazon and Apple are heading next is to keep a close eye on their resp...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122158Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 13:58:52 EST[from New York Times] - People -- or, at least, readers of NYTimes.com -- prefer emailing articles with positive rather than negative themes, and they like to ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122157Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 13:55:54 EST[from Softepedia] - Windows Mobile was present in about 18% of domestic smartphones at the end of December, according to new data from comScore. That numbe...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122153Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 13:41:20 EST[from Mashable] - Foursquare's partnership with Bravo Media is yesterday's news amid reports that Zagat, Warner Bros., HBO, the History Channel and Explo...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122152Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 13:39:50 EST[from The Wall Street Journal et al.] - The futures of Facebook and Twitter lie in the balance as Google readies a new Gmail feature to compete against both networks' real-tim...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122145Gavin O'Malley <gavin@mediapost.com>Tue, 09 Feb 2010 12:08:17 ESTWith 400 million active users worldwide, it's hardly surprising that Facebook would be the best option for retailers trying to reach consumers via online social networking sites. More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook. To that end, "Get a Facebook page!" exhorts ForeSee Results, which specializes in customer satisfaction research. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122085Mark Walsh <>Tue, 09 Feb 2010 07:00:24 ESTA group of consumers in California can proceed with their false advertising lawsuit against broadband satellite provider HughesNet for allegedly delivering Web connections at lower-than-advertised speeds, a court has ruled. U.S. District Court Judge Samuel Conti in the northern district of California rejected HughesNet's argument that its advertised speeds were "puffery," or obvious exaggerations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122088Wendy Davis <wdavis@mediapost.com>Mon, 08 Feb 2010 20:16:00 ESTWhen design criteria were initially established in 2000, Web designers and developers were limited by implementation and technology, modeling web experiences after the print medium. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122089Conor Brady <>Mon, 08 Feb 2010 17:43:20 ESTWieden+Kennedy on Monday named Iain Tait as its new global interactive executive creative director. Tait joins Dan Wieden and John Jay, executive creative directors, and chief operating officer Dave Luhr, on the global management team that oversees all seven of the W+K network offices. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122076Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 17:19:22 ESTTwitter and social media have become the water coolers, spitting out data on ads during Super Bowl XLIV. While most football fans munched on chips and salsa Sunday night watching the Saints battle the Colts for the championship, marketers and ad agency executives monitored the Web for chatter. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122062Laurie Sullivan <>Mon, 08 Feb 2010 17:17:40 ESTIn a year when many marketing firms struggled, Constant Contact saw a nearly 50% revenue increase and increased its staff. And the company -- which advertises heavily on radio -- said the results surprised it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122075David Goetzl <>Mon, 08 Feb 2010 15:44:58 ESTNetworked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast, to date-range analysis, and trending based on insights and keyword tag clouds. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122069Laurie Sullivan <>Mon, 08 Feb 2010 14:36:00 ESTSophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as the conference progresses. You can follow her here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122070John Capone <>Mon, 08 Feb 2010 14:32:05 ESTFollowing a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display ads on its popular social network. The two companies, have, however, expanded their search partnership, which is obviously good news for Microsoft's search engine Bing. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122061Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:27:27 ESTVideo network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its platform, the companies announced Monday. DBG's agency and brand clients will now have access to Aperture's data-driven audience measurement platform, and reporting and analytics capabilities. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122060Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:25:41 EST[from Retrevo] - Despite working industry followers into a ravenous frenzy, Apple's iPad unveiling failed to capture the imaginations of potential consu...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122059Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:19:06 EST[from All Things D] - Sources tell BoomTown that AOL is close to selling off its ICQ instant messaging service, having trimmed down a list of seven suitors t...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122058Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:17:43 EST[from The Guardian (UK)] - Chinese state media is reporting that government authorities have closed a training popular Web site for hackers, and arrested three of...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122057Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:16:12 EST[from BusinessWeek] - Display ads are likely to contribute a little more than $1 billion, or about 4% of Google's total sales this year -- an increase of as ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122056Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:14:53 EST[from Times (UK)] - According to the Times (UK), Google is working on developing software for a mobile phone that could translate the words of two speakers...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122055Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:13:32 EST[from Google Blog et al.] - Despite itself, and without any premeditation, Google ran a 52-second spot during the Super Bowl on Sunday night. Yes, this most expens...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122054Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:08:23 ESTSocial networking site Tagged.com has agreed to destroy email addresses it collected from users who allegedly were duped into sharing their contact lists. The company also promised to provide all U.S. users with a "clear and conspicuous" means to cancel their accounts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121963Wendy Davis <wdavis@mediapost.com>Mon, 08 Feb 2010 07:15:07 ESTCompetition is heating up in the social location space, with companies like Yelp, Gowalla and Foursquare recently raising fresh capital and adding new features and partners. And then there's Google, entering the fray with tools like Near Me Now and Latitude. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121970Mark Walsh <>Mon, 08 Feb 2010 07:15:07 ESTThrough an alliance with The Nielsen Co., mobile ad exchange Mobclix will give mobile advertisers and publishers the ability to target specific audiences based on their lifestyles, buying habits, media preferences and openness to adopting new technologies. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121993Mark Walsh <>Mon, 08 Feb 2010 07:15:07 ESTInitiative has appointed Rachel Krouse as senior vice president and director at Prophesee, it's social media focused division.krouse had previously been the practice lead in social media at IPG's Emerging Media Lab. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122022 <>Sun, 07 Feb 2010 23:59:30 ESTHell froze over Sunday night just as Google Chief Executive Officer Eric Schmidt said it would in a tweet on Twitter. About half way through the third quarter of Super Bowl XLIV, the Mountain View, Calif., search engine ran an ad titled "Parisian Love." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122014Laurie Sullivan <>Sat, 06 Feb 2010 20:30:38 ESTToyota will broadcast an interview on Digg that gives community members an opportunity to ask questions about the recalls stemming from sudden-acceleration problems on some cars. The live stream set to air Monday will run on Digg Dialogg. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121962Laurie Sullivan <>Fri, 05 Feb 2010 20:26:58 ESTThe momentum around local and mobile search continues to grow. After working on a tighter integration with social media, Citysearch finally launched Twitter and Facebook feeds into the listing to provide people who come to the Web site the ability to get news and reviews about a specific local business in real time through status updates and live tweets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121994Laurie Sullivan <>Fri, 05 Feb 2010 20:26:38 ESTNielsen found that Pepsi became the second-most-talked-about brand online related to the Super Bowl over the months of December and January by not buying an ad. But will the effort lose its fizz after the big game? Come Monday morning will Pepsi be lost in the flood of people going gaga over Betty White getting sacked and Dockers ads where people aren't wearing any pants? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121968John Capone <>Fri, 05 Feb 2010 19:05:30 ESTAccuWeather.com is giving its roughly 60,000 Facebook fans a sneak peek at its new site on Monday. The new site includes a streamlined look and feel, lifestyle weather sections, and custom content integrations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121987Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 17:37:19 EST[from Gawker] - AOL raised eyebrows back in November when it announced plans to begin partly automating its online news reporting process. Under the au...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121976Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 14:30:31 EST[from Computer World] - Microsoft's Internet Explorer isn't the only Web browser to be occasionally befouled by cyber attacks and malware. Rival Mozilla just c...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121978Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 14:06:50 EST[from Microsoft Blog] - On Thursday, The Times ran an op-ed by Dick Brass, in which the former Microsoft VP harshly criticized the software giant for loosing i...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121975Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 14:00:55 EST[from ReadWriteWeb] - Threatening marketers' ability to target consumers by locality, Apple is warning iPhone app developers not to user location data "prima...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121971Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 13:54:53 EST[from Gizmodo] - Speaking of backlashes, the third major publisher has called for Amazon to change its e-book pricing model on the heels of Apple's offi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121969Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 13:40:22 ESTFacebook has begun rolling out its latest home page overhaul, featuring search more prominently and easier access to things like new messages and requests as well as applications. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121964Mark Walsh <>Fri, 05 Feb 2010 12:11:32 EST[from VentureBeat et al.] - Let the backlash begin! Facebook late Thursday began rolling out a new site redesign, which is sure to rile its most vocal members. ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121965Gavin O'Malley <gavin@mediapost.com>Fri, 05 Feb 2010 12:09:05 ESTDavemail, a marketing firm that produces email newsletters, continues to work with GraphicMail as its email service provider to deliver its e-communications. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121911 <>Fri, 05 Feb 2010 07:00:10 ESTWhile certain legislators and so called privacy wonks tie up the FTC with worry about anonymous browsing behaviors collected by cookies and ad tags, NEC Electronics Corp., reveals to the WSJ that they plan to deploy cameras to photo the faces of pedestrians that walk by their network of place-based digital ad displays in order to deduce the age, gender and aggregate audience number. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121931George Simpson <>Fri, 05 Feb 2010 07:00:10 ESTLast fall, Apple introduced the browser-based iTunes Preview feature allowing customers to view music offered via iTunes without actually launching the media player. Apple is now expanding that service to the App Store so users can preview iPhone and iPod touch applications, according to AppleInsider. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121934 <>Thu, 04 Feb 2010 22:44:14 ESTSling Media's iPhone app for watching home TV remotely is finally coming to ATandT's 3G network almost a year after being banned as too much of a bandwidth hog. When ATandT last year restricted the SlingPlayer app to its Wi-Fi network, Sling and advocacy groups complained to the FCC that the carrier was unfairly discriminating against the company, since other applications already allowing streaming over its 3G network. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121933 <>Thu, 04 Feb 2010 22:39:42 EST