http://www.mediapost.com/publications/ Must-read daily news for online media, marketing and advertising professionals. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 13:11:52 EST An arbitrator has rejected controversial talk show host Glenn Beck's contention that the domain name glennbeckrapedandmurderedayounggirlin1990.com infringes his trademark. World Intellectual Property Organization arbitration panelist Frederick Abbott ruled Friday that the less-than-flattering domain name was protected by fair use principles because the URL, when combined with the site's content, constitutes protected speech. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116991Wendy Davis <wdavis@mediapost.com>Fri, 06 Nov 2009 19:24:49 ESTAs the adoption of video platforms proliferates beyond the realm media and entertainment, Brightcove and Ooyala remain the vendors to beat, according to a new Forrester Research report. The two, "lead the pack with their end-to-end product offerings that target organizations of all sizes," according to Forrester senior analyst and report author Bobby Tulsiani. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116994Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 19:24:06 ESTFacebook is cracking down on companies that make scam offers in third-party applications as part of its broader effort to police deceptive advertising on the site. The move comes amid rising controversy surrounding networks that provide offers through social gaming apps on Facebook and other properties that entice people into paying for services or subscriptions with bogus come-ons. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117005Mark Walsh <>Fri, 06 Nov 2009 18:19:14 ESTAhead of its expected year-end split from Time Warner, AOL on Friday announced the completion of its financial leadership team. As such, Mike Suffredini has joined AOL as vice president and treasurer, while Eoin Ryan is joining as vice president of investor relations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117003Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 18:03:11 EST[from CNET] - It might not rival the throngs of Apple fans who camped out for first dibs on the iPhone, but consumers are still queuing up for the Ve...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116970Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:22 EST[from New York Times] - EBay has officially settled the litigation around its sale of Skype. The founders of the online calling service say they'll drop their ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116971Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:22 EST[from Venture Beat] - Twitter is doing it best to clean up its "trending topics" feature by returning more relevant results when uses look up popular keyword...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116974Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:22 EST[from TechFlash] - Is Google destined to become the next Microsoft with regard to antitrust issues and its attempts to fend off the next generation of Web...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116975Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:08 EST[from WSJ Blogs] - According to The Journal's Digits blog, the health of U.S. online shopping is truly in the eyes of the beholder. To wit, comScore just ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116976Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:08 ESTNatural Language Processing (NLP) technology has become the framework for a platform that will support a series of services, measurement, social monitoring, and brand planning tools, such as widgets and reporting dashboards, to desktop gadgets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116982Laurie Sullivan <>Fri, 06 Nov 2009 14:36:50 EST[from NPD Group et al.] - Despite Apple's best marketing efforts, Microsoft's new Windows 7 operating system is being well received, according early reports. At ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116966Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 13:08:53 ESTSmartphone sales continued to hum along in the third quarter, with worldwide shipments up 4.2% in the period compared to a year ago, according to new data from technology research firm IDC. The total of 43.3 million smartphones, which IDC calls "converged devices," also increased 3.2% from the 41.9 million in the second quarter. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116897Mark Walsh <>Fri, 06 Nov 2009 07:00:13 ESTWhen you have a 14-year-old-daughter, you quickly learn that her career choices tend to change faster than the postings on her Facebook wall or her brand preferences, which can be fanatical one day and "so over" the next. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116929George Simpson <>Fri, 06 Nov 2009 07:00:13 ESTGaming developer Storm8 has been sued for allegedly collecting phone numbers of iPhone users who downloaded the company's popular games from the iTunes app store. The lawsuit was filed on behalf of Lynwood, Wash. resident Michael Turner, who alleges that Storm8's surreptitious data collection violates the federal Computer Fraud and Abuse Act, as well as California state laws. He is seeking class-action status. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116920Wendy Davis <wdavis@mediapost.com>Thu, 05 Nov 2009 21:35:51 ESTElectronic Arts has partnered with Major League Gaming to offer online and live video game competitions. This weekend the companies arrive in Anaheim, Calif., to build bonds with gamers. At stake in the series is about $170,000 in cash and prizes. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116901Laurie Sullivan <>Thu, 05 Nov 2009 21:24:13 ESTIt appears consumers will tolerate more interaction with brands on Facebook, Twitter and other social networks than marketers first thought. So says a study Performics will present Friday at Ad:Tech in New York. The findings suggest consumers are more than willing to talk about brands in tweets and Facebook strings. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116866Laurie Sullivan <>Thu, 05 Nov 2009 20:37:37 ESTReflecting a weakened display advertising market, CBS Corp.'s third quarter Interactive revenues declined 15%, the company said on Thursday. That amounts to $121.3 million -- down from $142.3 million during the same quarter last year. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116927Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 17:52:12 ESTTwitter may be generating more buzz lately, but Facebook is still the social network of choice for consumer marketers, according to a new study by Business.com. Some 83% of consumer-facing companies maintain a presence on Facebook compared to 45% on Twitter. Usage was more evenly split among business-to-business companies, with roughly three-quarters of firms maintaining profiles on both services. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116926 <>Thu, 05 Nov 2009 17:48:12 ESTVirtual currency startup Offerpal Media has named Internet industry veteran George Garrick as CEO, replacing founder Anu Shukla. She will continue to play an advisory role with the company. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116925 <>Thu, 05 Nov 2009 17:46:11 ESTDuring the third quarter of the year, ecommerce spending was down 2% year-over-year to $29.6 billion, according to new comScore research. As a result, for the first time ever, ecommerce spending declined over two consecutive quarters from the year prior. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116924Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 17:36:07 ESTThe Verizon store at 134 W. 34th St. in New York is set to become ground zero for the launch of the Motorola Droid when it opens at midnight on Friday. The outlet will start selling Droids at midnight and stay open until 2 a.m. for technofiles who can't wait to get their hands on the much-anticipated device that sells for $200 and boasts a new Google Maps GPS system and a 5-megapixel phone, among other features. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116912 <>Thu, 05 Nov 2009 15:38:36 EST[from All Things Digital] - Despite better-than-expected third-quarter earnings last week, RealNetworks, which makes digital media software and tools, is reportedl...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116910Kevin O'Malley <kcomalleyrye@aol.com>Thu, 05 Nov 2009 15:29:17 EST[from Read Write Web] - Google has launched a new enterprise search product for etailers. For a fee, Google Commerce Search will overhaul and organize a retail...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116908Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 15:27:49 EST[from Fortune] - Fortune takes a close look at the evolution of Steve Jobs -- perhaps the closest thing we have to a tech deity -- and "his outsize impa...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116905Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 15:26:18 EST[from Pew] - And in related news: rather than connecting humankind, Pew asks whether proliferating digital and mobile technologies are likely discon...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116904Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 15:18:04 EST[from Gizmodo] - As it turns out, the soft-spoken, good-natured "Mac Guy" from Apple's TV ads might bear little resemblance to real-life Mac users -- or...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116903Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 15:16:14 EST[from Los Angeles Times et al] - In the name of transparency, Google has launched a Dashboard service, which is essentially a page where users can get a sense of all th...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116902Gavin O'Malley <gavin@mediapost.com>Thu, 05 Nov 2009 15:10:36 ESTIf you haven't heard about LeapFish, you soon will. The latest version of this search engine that launches Thursday merges social content with traditional query data, images and videos. Registering as a member allows you to customize the home page with widgets, Facebook and Twitter feeds. LeapFish offers two search options -- traditional and real-time -- to provide a variety of perspectives on news and events happening across the Web. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116840Laurie Sullivan <>Thu, 05 Nov 2009 08:00:17 ESTGoogle handed online retailers and ecommerce Web sites an early holiday gift in hopes of improving conversions and reducing bounce rates. On Thursday the Mountain View, Calif. company will introduce Google Commerce Search, a site search feature geared toward retail and ecommerce sites. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116830Laurie Sullivan <>Thu, 05 Nov 2009 01:11:47 ESTPrincipally due to lower search and advertising revenue, News Corp.'s Digital Media Group saw its earnings decrease by $22 million year-over-year, the company said during its fiscal first quarter earnings call Wednesday. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116842Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 23:43:55 ESTThe Network Advertising Initiative will unveil a new tool on Thursday that allows people who want to avoid behavioral targeting to permanently preserve their opt-out cookies. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116839Wendy Davis <wdavis@mediapost.com>Wed, 04 Nov 2009 19:07:53 ESTTaking a page from Twitter, social news site Digg is testing a new feature highlighting trending stories that haven' t yet hit the home page. Under the initiative ---called Digg Trends -- hot stories will be posted at the top of the home page for 10 minutes at a time, allowing users to vote them up or down. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116831Mark Walsh <>Wed, 04 Nov 2009 17:51:03 ESTDespite recent signs of increased consumer confidence, 55% said the economy was still affecting major holiday purchase decisions, according to a survey conducted by About.com in September. Among the 1,056 participants, discount/coupons, free shipping with online purchases, and free gifts with purchase were ranked as the top three most compelling online holiday ad messages. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116833Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 17:47:53 ESTThe Wikimedia Foundation has entered into a partnership with comScore that will help the nonprofit to track usage on Wikipedia and other Web projects it operates. Under the deal, Wikimedia is using comScore's flagship Media Metrix measurement tool to track global site-usage statistics, interpret participation and editing trends, and develop a long-term strategy to expand into new markets such as Asia. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116829Mark Walsh <>Wed, 04 Nov 2009 16:58:36 EST[from New York Times] - Writing in the Times, author and analytics novice Colson Whitehead employs Google search data to prove his theory that our country has ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116818Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 16:00:37 EST[from ComputerWorld] - At least one researcher is saying that Microsoft's decision to reduce the number of security messages that its new operating system, Wi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116819Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 16:00:37 EST[from eweek] - Google's Friend Connect accounts now let users share information about themselves for chance discovery, as well as a private email feat...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116814Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 15:18:06 EST[from Apple.com] - Apples says that its iPhone App Store has surpassed 100,000 apps, divided into 20 categories, including games, business, news, sports, ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116813Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 15:15:35 EST[from Barron's] - If only for a moment, Google considered buying The New York Times. Yep, Google co-founder Larry Page and CEO Eric Schmidt tell author a...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116812Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 15:14:38 EST[from TechFlash et al.] - Marking the software giant's third round of layoffs this year, Microsoft is cutting another 800 jobs company-wide. Due to deteriorating...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116811Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 15:11:54 ESTIvanka Trump reached a quarter of a million followers on Twitter in less than three months during a promotion for her latest venture (of course, during this period she also had a highly publicized engagement to New York Observer publisher and fellow real-estate royal Jared Kushner going for her). Halogen Network created a microsite and Twitter campaign for the Donald Trump-scion to promote her Trump SoHo, a luxury hotel scheduled to open in February. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116802Laurie Sullivan <>Wed, 04 Nov 2009 14:25:56 ESTIndustry research firm Outsell has partnered with subscription analytics provider Scout Analytics to sell a new subscription service. Simply put: "Clients will be able to use technology to segment their customers," said Mark Upson, president and CEO of Scout Analytics. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116766Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 07:00:34 ESTA year in the making, MSN Wednesday is expected to debut a refurbished home page that puts the focus on Bing-powered search, local content, in-line video, and the social networks that are consuming an ever greater share of consumers' digital lives. Significantly, the Microsoft unit is also launching a new MSN Local Edition, which will exist as a stand-alone Web site, but also feature prominently on the relaunched MSN home page. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116767Gavin O'Malley <gavin@mediapost.com>Wed, 04 Nov 2009 07:00:34 ESTTwitter and Facebook might be little more than toys to some, but for global brands, when used properly, they can provide direct and personal communication with consumers. In the burgeoning field of social relationship management -- what some call the next generation of CRM -- Atlanta-based Vitrue has established itself as a provider of tools to Fortune 1,000 companies, and its latest offering, dubbed FMS, is an effort to both provide effective communication with consumers across platforms such as Facebook and Twitter for these clients, as well as provide scale for larger marketers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116768John Capone <>Wed, 04 Nov 2009 07:00:34 ESTMichael Maxworthy, partner at Marlin and Associates, thinks IAC/InterActiveCorp Barry Diller's recent comments on the conference call with Wall Street analysts that the search business is "challenging" and its future is "speculative" signals that the company is looking for a buyer, but doesn't believe Microsoft will become the suitor. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116773Laurie Sullivan <>Tue, 03 Nov 2009 21:39:06 ESTIf you couldn't make it to New York to attend OMMA Ad Nets yesterday, check out our videos page to see what you missed. All of the speakers and panels are now available in their entirety. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116774OMMA Editors <>Tue, 03 Nov 2009 21:29:13 ESTRocket Fuel has partnered with Morpheus Media to drive sales, loyalty and brand engagement for Lord and Taylor. The fledgling hybrid ad network that launched earlier this year helped to triple the retailer's campaign goals from the first to the second for online sales of women's fashion, apparel and accessories by analyzing behavior, social, contextual and search data. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116764Laurie Sullivan <>Tue, 03 Nov 2009 17:49:32 EST[from Wall Street Journal] - It's safe(ish) to assume that you've developed a truly killer app once device makers start making products dedicated solely to supporti...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116755Gavin O'Malley <gavin@mediapost.com>Tue, 03 Nov 2009 16:00:49 EST[from eweek] - It looks like Amazon and its Kindle e-reader can count on monopolizing the digital book market for at least a little while longer. IT s...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116754Gavin O'Malley <gavin@mediapost.com>Tue, 03 Nov 2009 15:50:38 EST[from Business Insider] - Gawker has long been an admirer of juicy video clips, but on Tuesday it made its devotion official with the launch of Gawker TV. Compan...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116752Gavin O'Malley <gavin@mediapost.com>Tue, 03 Nov 2009 15:49:12 EST