http://www.mediapost.com/publications/ Must-read daily news for online media, marketing and advertising professionals. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Fri, 20 Nov 2009 22:12:04 EST [from InfoWorld, et al] - Normal 0 About Google's highly anticipated Chrome OS operating system? Right, it's destined to be a total failure. So s...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117834Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 EST[from Businessweek] - Sony just announced plans to launch an online store selling music, movies, and books as well as other downloadable applications for mob...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117835Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 EST[from ReadWriteWeb] - Twitter has apparently turned on its Geo-location API so users can opt-in to having their messages annotated with their exact locations...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117837Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 EST[from Search Engine Land] - Google has just rolled out individual "place pages" for every property that's listed in Google Maps -- a move that ostensibly makes the...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117838Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 EST[from ZDNet] - With all this talk of operating systems around the upcoming release of Google OS, ZDNet takes a look at Mozilla, which just reported it...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117840Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 EST[from Huffington Post] - A Vietnamese blog has posted a picture of a package of 'Google' brand "bathroom paper." According to the EnGadget blog's translation of...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117841Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESTNearly four in 10 consumers don't want to receive mobile ads for any reason -- and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117752Mark Walsh <>Fri, 20 Nov 2009 07:00:41 ESTIf you have ever been to an Apple retail store, everybody there seems to have ingested a combination of Ecstasy and psilocybin shrooms. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117733George Simpson <>Fri, 20 Nov 2009 07:00:41 ESTOfferpal Media, which recently came under fire for allegedly running scam offers online, announced Thursday it had come out with a new set of advertising policies that forbid misleading or deceptive offers and provide guidelines for the type of offers they distribute. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117755 <>Fri, 20 Nov 2009 00:16:30 ESTSupported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox LIVE show "1 vs. 100." The test will embed Nielsen's traditional TV and video measurement tool in the video game content to gather channel and add specific metrics that identify who played the game and viewed specific advertisements. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117753Laurie Sullivan <>Thu, 19 Nov 2009 19:48:13 ESTLawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or consent. "We have moved from an era of privacy keepers to privacy peepers and data mining reapers," Rep. Ed. Markey (D-Mass.) said at a hearing about data collection. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117751Wendy Davis <wdavis@mediapost.com>Thu, 19 Nov 2009 19:34:20 ESTNBC Universal's iVillage on Thursday appointed Catherine Balsam-Schwaber as SVP of marketing, reporting directly to Jodi Kahn, EVP, iVillage. Balsam-Schwaber, who most recently served as VP of Integrated Marketing for MTV Networks, will now be expected to lead all of iVillage's brand strategy and marketing efforts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117748 <>Thu, 19 Nov 2009 18:07:47 ESTExtending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original online companion series to "Grey's Anatomy." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117747Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 17:57:53 ESTFacebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117737Laurie Sullivan <>Thu, 19 Nov 2009 17:51:22 ESTWhile Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117746Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 17:47:35 ESTAs an advertiser, how would you like to get instant feedback on an online ad right from questions posed within the ad itself? The Adometer software incorporates survey questions within ads to give advertisers an early idea of whether particular versions of an ad are making an impact on consumers and reaching the target audience. With that user data, they can more quickly adjust campaigns to focus on the creative executions and placements delivering the best results. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117734Mark Walsh <>Thu, 19 Nov 2009 15:56:17 EST[from Business Insider] - Facebook and gaming startup Zynga are the defendants in a federal class-action lawsuit filed this week seeking upwards of $5 million fo...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117731Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 14:49:55 EST[from Read Write Web] - Gmail has more female users than male, and Twitter is far more popular among Gmail users than any other Web mail service, according to ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117730Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 14:49:09 EST[from eweek] - ATandT's request for Verizon to pull its five "There's a Map for That" ads have been denied, though attorneys will have another shot to a...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117729Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 14:44:17 EST[from Read Write Web] - Making life easier for both the hearing impaired and video search engines alike, YouTube can now automatically generate captions and su...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117728Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 14:43:32 EST[from Fast Company] - The Apple Tablet rumor-mill is a ragin'! AllThingsD is reporting that Condand#233; Nast is already tweaking its digital magazine publishi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117727Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 14:42:39 EST[from Wall Street Journal et al.] - As part of its broader cost-cutting initiative, AOL was expected to ask a few good employees to step forward and take one for team. Exc...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117726Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 13:35:10 ESTVerizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social properties including Facebook, MySpace and Twitter in one place. The free Social Beat app lets subscribers view and manage their social network accounts through live feeds and real-time notifications.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117642Mark Walsh <>Thu, 19 Nov 2009 07:45:52 ESTIn what could be a breakthrough in online display advertising security, AdSafe Media has deployed what it claims to be the first system that can protect brands from having their ads appear on Web pages featuring unsavory content before the fact. The new system, dubbed a "brand protection firewall," literally filters every Web page based on industry standard content ratings, as well as a brand's own content criteria, before its ads are served onto those pages. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117680Joe Mandese <joe@mediapost.com>Thu, 19 Nov 2009 07:45:52 ESTWhy do people pay $11 for turkey sandwiches at Whole Foods? Trust. And social media is one way brands can earn it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117560Michael Burke <>Thu, 19 Nov 2009 07:45:52 ESTThe Citizen Media Law Project is launching a new program that will provide free legal help to small news sites and bloggers. The initiative, Online Media Legal Network, aims to assist Web publishers with a broad array of legal issues, ranging from handling complaints about copyright to dealing with threatened defamation lawsuits to filing incorporation papers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117679Wendy Davis <wdavis@mediapost.com>Thu, 19 Nov 2009 00:17:35 ESTDealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed with a class-action click-fraud lawsuit against the company. U.S. District Court Judge Christina Snyder in Los Angeles ruled that the search marketers could be certified as a class because their complaints against IAC stemmed from the same type of alleged conduct. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117640Wendy Davis <wdavis@mediapost.com>Wed, 18 Nov 2009 21:34:57 ESTHanding ATandT a setback in its legal battle to stop Verizon Wireless from running ads it says are misleading, a judge Wednesday denied the carrier's request to order Verizon to halt the campaign immediately. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117681Mark Walsh <>Wed, 18 Nov 2009 21:01:51 ESTCompared to last year, far more consumers plan to spend less this holiday season than those who plan on spending more, according to new research from Nielsen. Indeed, 42% of respondents to a recent survey said they plan to spend less compared to just 4% who plan to spend more. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117678Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 18:20:50 ESTExpanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups with built-out Web pages that are promoted across the professional's social network. The moves reflect the company's wider strategy to capitalize on the company's affluent audience of more than 50 million members. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117641Mark Walsh <>Wed, 18 Nov 2009 17:21:32 ESTMicrosoft and Yahoo could ink their Web search and ad agreement announced in late July by the end of the week. Ad industry execs had expected Microsoft and Yahoo to seal the deal in October. But when that date passed, industry insiders began to scrutinize the structure of the deal and whether the real winner would become Google. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117665Laurie Sullivan <>Wed, 18 Nov 2009 16:48:32 EST[from Agency Spy] - L.A.-based digital ad agency 72andSunny has landed some top talent from revered Portland ad agency Wieden+Kennedy. Kelly Schoeffel, who...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117663Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 16:25:05 EST[from TechCrunch] - Google plans to demo its Chrome OS software platform during a private gathering at the company's headquarters on Thursday. The highly-a...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117662Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 16:24:17 EST[from Gartner] - Gartner has identified the top 10 consumer mobile applications, but not for this year or next. No, it's recommending mobile apps for 20...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117660Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 16:22:42 EST[from eweek] - Affinion, Vertrue, Webloyalty, and their e-commerce partners have engaged in aggressive and misleading online sales tactics resulting i...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117658Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 16:17:51 EST[from TechCrunch] - Citing unnamed sources, TechCrunch says it can "absolutely" confirm that Google is building its own branded phone, which it plans to se...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117657Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 16:16:47 EST[from New TeeVee et al.] - Nobody puts Hulu a corner, or so it would appear. Originally envisioned as a hub for long-form premium video content, the joint venture...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117647Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 14:25:00 EST[x+1] releases Media+1 Wednesday. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117570Laurie Sullivan <>Wed, 18 Nov 2009 07:45:18 ESTA year after Android launched, Google's mobile operating system still has a long way to catch up to the iPhone in the app game. So does the BlackBerry, for that matter. A comparison of app usage across the three types of devices in October, not surprisingly, showed the iPhone (and iPod Touch) firmly in command of the field, according to new data from mobile ad network Millennial Media. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117584Mark Walsh <>Wed, 18 Nov 2009 07:45:18 ESTNBC Universal's Integrated Sales marketing team -- which leads the company's targeted cross-platform media deals -- on Tuesday named Eileen Kiernan as its new vice president of integrated sales marketing for Green is Universal and Healthy at NBCU, while Sandra Cordova Micek was named vice president of integrated sales marketing for women at NBCU. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117594Gavin O'Malley <gavin@mediapost.com>Wed, 18 Nov 2009 07:45:18 ESTThe Mobile Marketing Association Tuesday released revisions to its definition of "mobile marketing." The new definition is: "Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117609Joe Mandese <joe@mediapost.com>Wed, 18 Nov 2009 07:45:18 ESTStartup 1020 Placecast, a marketing platform focused on location targeting, has raised $5 million in venture funding from Quatrex Capital and existing investors Onset Ventures and Voyager Capital. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117595 <>Wed, 18 Nov 2009 07:45:18 ESTMobile advertising offers brands an unprecedented ability to build highly targeted, personal relationships with their audiences. Advertisers have two options with SMS: a dedicated text message ad or in-message SMS advertising, which enables operators to insert sponsored content into the unused portion of text messages. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117475Alan Pascoe <>Wed, 18 Nov 2009 07:45:18 ESTReflecting a shift being pushed by Madison Avenue, the online display advertising marketplace is becoming more "audience-driven." That's one of the major takeaways from the latest edition of Rubicon Project's quarterly online display marketplace tracking studies. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117611Joe Mandese <joe@mediapost.com>Wed, 18 Nov 2009 07:37:16 ESTSocial gaming will get a boost with the integration of Facebook and Twitter into Xbox Live. The addition of Facebook to the online gaming platform will allow users to engage in popular activities on the social network on their living room TVs. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117596 <>Tue, 17 Nov 2009 19:05:16 ESTWeb companies have earned more than $1.4 billion in the last 10 years by duping millions of online shoppers into paying monthly fees for services they didn't want, according to a new Senate report. "We've all heard of these companies, and we've probably shopped at some of their Web sites," said Sen. Jay Rockefeller (D-W.Va.), who spearheaded the investigation. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117567Wendy Davis <wdavis@mediapost.com>Tue, 17 Nov 2009 18:56:17 ESTDigital marketing agency 360i has developed a measurement tool it believes can calculate the effectiveness of a brand's visibility in natural search engine rankings. The metric, dubbed PageShare, monitors the effectiveness of brand and non-brand keywords in universal search and social media query results. A study of 100 advertisers supports the new metrics. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117569Laurie Sullivan <>Tue, 17 Nov 2009 17:43:08 ESTUnder the stewardship of industry-lightning rod Bonnie Fuller, HollywoodLife.com relaunched on Tuesday with a more arresting, pink presentation and new social media elements. Targeting women 18-35 years, the site is both a destination for sensational celebrity and entertainment news, as well as a platform for reader conversations about lifestyle, health, fashion, and beauty. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117590Gavin O'Malley <gavin@mediapost.com>Tue, 17 Nov 2009 17:38:11 EST[from Ars Technica] - While iPhone apps remains a popular pastime for many developers, Apple continues to alienate a greater share of the broader developer c...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117575Gavin O'Malley <gavin@mediapost.com>Tue, 17 Nov 2009 15:30:25 EST[from Bussiness Insider] - In October, Microsoft's search engine Bing continued to slowly but steadily gain market share, according to comScore. During the month,...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117579Gavin O'Malley <gavin@mediapost.com>Tue, 17 Nov 2009 14:51:18 EST