http://www.mediapost.com/publications/ Must-read daily news for online media, marketing and advertising professionals. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Sat, 13 Mar 2010 08:12:04 EST What does the new partnership with Facebook mean for PayPal? Will PayPal's global reach bring in new advertisers for Facebook internationally? Why isn't it doing a better job on mobile? We ask PayPal director consumer business development, Renata Dionello all this and more.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124176Mark Walsh <>Fri, 12 Mar 2010 18:26:06 ESTRootOrange co-presidents Frank Langston and Camilo Acosta have developed a business model and a technology that lets small business owners across the country use the same domain name. The technology allows hundreds of companies across the country to share one domain name based on location. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124136Laurie Sullivan <>Fri, 12 Mar 2010 16:47:33 EST[from eweek] - Twitter has finally flipped the switch on its highly-anticipated location-sharing feature. Of critical importance to users and privacy ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124189Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 14:30:09 EST[from GigaOm] - Behold Rupert Murdoch expressing his strong views on Google, the future of content and newspaper, and other related topics in this inte...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124192Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 14:05:55 EST[from CNet] - At present, Android claims just 7.1% of the U.S. smartphone market, but some insist that Google's mobile operating system is the one to...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124191Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 14:00:16 EST[from Read Write Web] - Google just launched an "extensions" gallery for Google Wave. The gallery offers tools and add-ons that have been created by the develo...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124188Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 13:54:52 EST[from New York Times] - The New York Times takes a close look at real-time bidding, which lets advertisers examine site visitors, and then bid to serve them ad...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124187Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 13:52:14 EST[from Wall Street Journal et al.] - Sold on the potential power of mobile apps, Hearst Corp. is getting into the business of developing such software in a big way. Hoping ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124184Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 13:45:48 ESTTo meet consumers' growing reliance on disparate social platforms from Twitter to Facebook, AOL is launching its social networking aggregator Lifestream as a standalone product. Lifestream lets users view status messages and posts from "friends" on Facebook, Twitter, Digg, YouTube and other popular platforms as a single stream. As a standalone service, Lifestream will now also include updates from Foursquare and MySpace. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124174Gavin O'Malley <gavin@mediapost.com>Fri, 12 Mar 2010 12:20:40 ESTGoogle began Thursday publicly testing a Blogger layout tool that the company says lets people customize the look of their blog. The templates tool supports professional designs, prebuilt templates and a color control to alter the blog's palette of colors. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124134Laurie Sullivan <>Thu, 11 Mar 2010 23:18:55 ESTMobile ad network Jumptap has been awarded a patent by the United States Patent and Trademark Office relating to an automated bid management system that dynamically manages bids and serves up ads in mobile content. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124128Laurie Sullivan <>Thu, 11 Mar 2010 23:18:45 ESTMobile social networking is gaining ground. As of January, 17.1% of U.S. mobile subscribers went to a social networking site or blog compared to 13.8% in October, according to new data from comScore MobiLens. The Web measurement firm last week reported that Facebook and Twitter have both seen triple-digit traffic growth on the mobile Web in the last year, reaching U.S. audiences of 25.1 million and 4.7 million, respectively. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124133Mark Walsh <>Thu, 11 Mar 2010 20:51:12 ESTThanks to the Nielsen Company, we learn that the TV audience for the Winter Olympics was predominantly female, older and white (the new minority). By contrast, teens didn't watch as much nor did Hispanics, African-Americans, Asians or cowboys (if they can be synonymous with lower viewing in the Southwest.) And just what events turned on old white ladies? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124132George Simpson <>Thu, 11 Mar 2010 18:23:50 ESTA Maine legislative committee voted Thursday to repeal a controversial 2009 online marketing law, which was widely seen as unconstitutional, that restricts the data that can be collected from minors in the state. The bill's sponsor, state senator Elizabeth Schneider, also withdrew a proposal for a narrower measure that would have only banned companies from collecting data about minors for the purpose of marketing prescription drugs to them. Schneider said Thursday that even the more limited measure raised constitutional issues that could put the state at risk of litigation, according to a legislative analyst. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124131Wendy Davis <wdavis@mediapost.com>Thu, 11 Mar 2010 18:18:55 ESTThe Atlantic is one of the most storied names in magazine publishing, dating back to 1857 and boasting contributors over the years from Ralph Waldo Emerson and Mark Twain to Martin Luther King Jr. More recently, the magazine two years ago relaunched its Web site in connection with an overhaul of the print edition. It also removed the subscriber wall to theAtlantic.com and opened up access to its online archive. With The Atlantic relaunching its site again last month, Online Media Daily asked M. Scott Havens, the company's vice president, digital strategy and operations, and Jay Lauf, vice president and publisher, about the new Web presence. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124130Mark Walsh <>Thu, 11 Mar 2010 18:13:23 EST[from GigaOm] - New York City-based technology incubator Betaworks Studios has raised $20 million in new venture funding. Intel Capital and previous in...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124114Gavin O'Malley <gavin@mediapost.com>Thu, 11 Mar 2010 14:40:14 EST[from Reuters] - As a self-described "defender of full RSS feeds," Reuters' Felix Salmon is wondering why Gawker Media just truncated its feeds. Gawker ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124113Gavin O'Malley <gavin@mediapost.com>Thu, 11 Mar 2010 14:38:37 EST[from Telegraph (UK)] - Kevin Rose, cofounder of content ranking site Digg, is big on Foursquare, which recently emerged as a leader in location-based social n...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124112Gavin O'Malley <gavin@mediapost.com>Thu, 11 Mar 2010 14:33:35 EST[from The Guardian (UK)] - Facebook is threatening to sue The Daily Mail (UK) for damages after the British tabloid claimed that 14-year-old girls who create prof...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124111Gavin O'Malley <gavin@mediapost.com>Thu, 11 Mar 2010 14:28:10 EST[from Mashable] - Just 1-in-5 Twitter users are actually "active," according to a new study from security firm Barracuda Labs (using a very generous defi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124110Gavin O'Malley <gavin@mediapost.com>Thu, 11 Mar 2010 14:26:24 EST[from TechCrunch et al.] - Two years after dropping $850 million on Bebo, might AOL be better off just scrapping the social network? That's what some corporate ta...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124108Gavin O'Malley <gavin@mediapost.com>Thu, 11 Mar 2010 14:14:49 ESTSearching on keywords or clicking on hyperlinked words has become the most prevalent way people navigate the Internet. Those little pop-up in-text ads with hyperlinks create an opportunity to extend search keyword campaigns. And while the strategy isn't new, it's finally showing promise and earning its own line item on ad metrics spreadsheets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124053Laurie Sullivan <>Thu, 11 Mar 2010 07:00:30 ESTDigital executives at TV networks say they are diving into different platforms from Web video to social media to mobile to connect with audiences wherever they are. They've embraced the "Splinternet," the term recently coined by Forrester analyst Josh Bernoff to describe the fragmentation of media across a multitude of gadgets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124048Mark Walsh <>Wed, 10 Mar 2010 20:09:35 ESTNo tweeting or status updates in court or deliberation rooms. Judges have been increasingly instructing juries to stay off Facebook and Twitter, and don't use the Internet to investigate the cases, according to Joseph Rosenbaum, a Reed Smith partner, who chairs the firm's global Advertising Technology and Media Law practice. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124055Laurie Sullivan <>Wed, 10 Mar 2010 19:45:16 ESTThe defunct sports publisher Fan Action has sued Yahoo's Rivals.com for $35 million for allegedly poaching writers and other employees. The lawsuit, filed by Fan Action owner Robert Firth, alleges misappropriation of trade secrets, breach of contract and other counts. Firth's complaint alleges that Rivals.com hosted the niche site Blueandgold.com -- which covers University of Notre Dame sports teams -- from 2001 to 2005. During that time, Rivals allegedly tried to lure writers to defect from Blueandgold, according to the lawsuit. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124051Wendy Davis <wdavis@mediapost.com>Wed, 10 Mar 2010 19:42:55 ESTFederal Communications Commission member Mignon Clyburn said Wednesday that recent broadband price hikes "should raise a red flag" for the commission. Clyburn didn't mention any broadband companies by name, but her statement obviously referred to recent reports that Comcast and ATandT are rolling out rate hikes. The reports come days before the FCC is slated to present Congress with a national broadband plan aimed at improving high-speed Web service in the country. Among other factors, the FCC has already identified the cost of broadband as one impediment to wider adoption. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124054Wendy Davis <wdavis@mediapost.com>Wed, 10 Mar 2010 17:54:39 ESTEyeblaster on Wednesday filed with the Securities and Exchange Commission to raise up to $115 million in an initial public offering of common stock. The online ad campaign management firm did not reveal how many shares it plans to sell, their expected price, or where they will be listed. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124057Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 17:45:56 ESTPeople search engine PeekYou on Wednesday named Eric Ludwig as its new president and chief operating officer. Before joining PeekYou, Ludwig was the director of AOL's Search Engine Marketing program. Since 2007, he is credited with leveraging hundreds of millions of dollars in search spends to drive growth and engagement at AOL sites like MapQuest, Moviefone, and AOL News. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124058 <>Wed, 10 Mar 2010 17:20:18 ESTGet the boss button ready. A survey found that 44% of those asked plan to follow the March Madness NCAA basketball tournament online, and that 54% of those intend to catch the action streaming live. Of those asked, just 10% said they would follow on mobile devices. The survey, conducted by rich-media solutions provider Unicast, queried 1,062 Americans over the age of 18. ESPN.com and Yahoo Sports were the most frequently cited online destinations.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124050John Capone <>Wed, 10 Mar 2010 16:54:44 ESTWith the drastic changes we've experienced over the past year-plus and the uncertainty surrounding our economy,there have been people who claim that databases containing pre-recession data are useless. They suggest that databases built over time offer no value to the company and should simply be discarded. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117675Zain Raj <>Wed, 10 Mar 2010 15:01:29 ESTTo support international publishers and marketers, Web analytics firm Quantcast said Wednesday that it now delivers audience insights localized for every country worldwide. "The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement," said Konrad Feldman, co-founder and CEO of Quantcast. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124033Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 14:30:20 EST[from Softpedia] - Google's share of the domestic search market increased slightly, just 0.1% between January and February 2010, according to new statisti...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124032Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 14:09:35 EST[from The Guardian (UK)] - Amid all the excitement over "real time" search results, The Guardian (UK) reports that users are actually ignoring such results. Citin...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124031Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 14:08:02 EST[from Search Engine Land] - To ward off scammers and spammers, Twitter will now shorten links in direct messages, and sent via email, with its own URL shortener. "...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124030Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 14:07:02 EST[from Fast Company] - Google has launched an Apps Marketplace, which, according to Fast Company, "does clever cloud-connecting stuff." The Marketplace, it wo...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124029Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 14:05:48 EST[from Business Insider] - Why isn't Foursquare afraid of Facebook? "Facebook used to be who your friends are, now it's everyone," its cofounder Dennis Crowley te...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124028Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 14:01:52 EST[from Inside Facebook] - Potentially pole-vaulting location-based social networking into the mainstream, Facebook is about to let its 400 million members broadc...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124027Gavin O'Malley <gavin@mediapost.com>Wed, 10 Mar 2010 13:19:20 ESTThe NFL is coming to Verizon Wireless through a new four-year deal between the league and the nation's largest carrier valued at a whopping $720 million. The agreement allows Verizon to offer live streaming of games, including Sunday afternoon broadcasts, as well as access to the NFL's popular RedZone Channel starting next season. The pact will formally kick off with coverage of the 2010 NFL Draft on April 22. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123994 <>Wed, 10 Mar 2010 10:18:55 ESTThe global trade group GS1 has begun putting together a working group that would create an industry standard to combine traditional linear barcodes, 2D barcodes, mobile commerce and other barcode symbols required by law. The change would drive billions of dollars through a variety of industries that support technology required to build out this software and hardware infrastructure. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123953Laurie Sullivan <>Wed, 10 Mar 2010 07:30:23 ESTEmail marketing firm StrongMail said it has launched a new "campaign management application" for social media marketers tabbed Social Studio. Among its aims is to help marketers use social-media channels to find brand advocates, while measuring their effectiveness in carrying forth messages. "Brands understand very clearly that consumers have surrounded themselves with influencers and the trick is how do you communicate with those consumers, given the fact they're not necessarily as easy a direct target as they used to be," said Ryan Deutsch, vice president of emerging media at StrongMail. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123979David Goetzl <>Wed, 10 Mar 2010 07:30:23 ESTIn an ambitious move to improve both its user experience and the effectiveness of its display advertising for advertisers, News Corp.'s IGN Entertainment unit has overhauled all of the advertising units on its home page and vertical channel pages, eliminating the traditional combination of lederboards and half-page units, and replacing them with dynamic units featuring "pushdown functionality," "unified skins," and an "HD-like view" that traverses the width of each page. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123987Joe Mandese <joe@mediapost.com>Wed, 10 Mar 2010 07:30:23 ESTGerman personal care products marketer Beiersdorf Inc. has named Carat as its new agency for media planning and buying, replacing Omnicom's OMD unit, which participated in a four-month review for the account. As its new agency of record, Carat will provide media strategy, planning and buying for Beiersdorf's Nivea, Nivea for Men, Eucerin and Aquaphor brands within the U.S. Beiersdorf will continue to work with OMD's Green Room Entertainment for its branded entertainment initiatives. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123988 <>Wed, 10 Mar 2010 07:30:23 ESTHanding Google a procedural victory in one of the antitrust lawsuits it's currently facing, a federal judge in New York has dismissed a case brought by the search marketer TradeComet on the grounds that the company should have filed the lawsuit in California. U.S. District Court Judge Sidney Stein ruled that TradeComet's antitrust claims "clearly arise out of and relate to Google's AdWords program" and therefore are covered by a clause in the AdWords contract requiring marketers to sue in Santa Clara County. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123971Wendy Davis <wdavis@mediapost.com>Tue, 09 Mar 2010 20:11:29 ESTMSN on Tuesday officially debuted its refurbished home page, with a greater focus on Bing-powered search, local content, in-line video, and top social networks. The new site, which went live in beta form last November, also includes a new MSN Local Edition, which will exist as a stand-alone Web site, but will feature prominently on the relaunched MSN home page. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123981Gavin O'Malley <gavin@mediapost.com>Tue, 09 Mar 2010 18:04:47 ESTMobile ad network JumpTap has launched a new self-service application for publishers promising an easy way to integrate their properties into the company's network to get access to hundreds of brand advertisers. By installing JumpTap's ad code, developers can begin running ads on their mobile sites or applications across devices including the iPhone and Android-based phones. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123980 <>Tue, 09 Mar 2010 18:02:44 ESTAs location-based social networks like Foursquare gain traction, Facebook is getting ready to jump into the game by allowing users to share their location with friends. According to a New York Times report, Facebook will introduce a new location-sharing feature next month during its f8 annual developer conference. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123970Mark Walsh <>Tue, 09 Mar 2010 18:00:39 ESTFacebook in December started a preferred developer program to help advertisers connect with a pool of proven application creators and consultants. After starting with 14 developer-consults, Facebook this week has added another 36 companies to the list. They include 77Agency Ltd., Hearsay Labs, Nudge Social Media, Resource Interactive, Social Amp and T3. The full list can be found here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123977 <>Tue, 09 Mar 2010 17:55:05 ESTLocal online ad revenues for television and radio are expected to grow at a compound annual growth rate of 17.8% through 2014, according to a new report from BIA/Kelsey. By contrast, the research group expects traditional local ad revenue for TV and radio to grow just 2.8%. Driven by advertisers' desire to connect with audiences more directly, content creators of all stripes are investing on locally relevant fare. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123966Gavin O'Malley <gavin@mediapost.com>Tue, 09 Mar 2010 15:29:32 EST[from TechCrunch] - It looks like Facebook is working with Eventbrite to let members sell tickets to the 3.5 million odd events added to the top social net...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123942Gavin O'Malley <gavin@mediapost.com>Tue, 09 Mar 2010 11:43:44 EST[from PoynterOnline] - In the first of what is sure to be many such spin-offs, The New York Times plans to offer its Book Review as a separate digital e-reade...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123940Gavin O'Malley <gavin@mediapost.com>Tue, 09 Mar 2010 11:41:58 EST