http://www.mediapost.com/publications/ Must-read daily news for traditional media planning and sales professionals. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 15:11:01 EST Cable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates earnings as well as richly priced deals, and will be a growth vehicle for branded content across all digital platforms. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116992Diane Mermigas <dmermigas@mediapost.com>Fri, 06 Nov 2009 16:29:00 ESTThe unintended consequences of Yahoo and AOL repositioning themselves as online content companies and magnets for television advertisers is that they will be targets for acquisition or strategic partnerships in an improving economy. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116542Diane Mermigas <dmermigas@mediapost.com>Fri, 30 Oct 2009 16:03:41 ESTHulu's online video platform may be a success with the masses, but it will have to begin charging for at least some of its content if it doesn't want to destroy the $185 billion television ecosystem it draws from. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116035Diane Mermigas <dmermigas@mediapost.com>Fri, 23 Oct 2009 14:44:17 ESTA case can be made just a month into the new TV season that the Big 4 networks are not taking enough strategic risk to ameliorate the continuing erosion of ad revenues, audiences and content economics. It's not an option: It's do or die. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115617Diane Mermigas <dmermigas@mediapost.com>Fri, 16 Oct 2009 16:23:37 ESTSome optimistic ad forecasts have been made in a vacuum, without taking into account the headwinds of real 17.5% unemployment, retailers' jagged recovery, media's struggling digital paradigm and the overall free-fall in ad spending. Advertising's gradual upturn will not be business as usual. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115196Diane Mermigas <dmermigas@mediapost.com>Fri, 09 Oct 2009 16:26:51 ESTComcast's bid to co-own NBC Universal is a grab for digital content dominance that will trigger influential paid models, force a revamp of broadcast television and spawn a new wave of media deals. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114810Diane Mermigas <dmermigas@mediapost.com>Mon, 05 Oct 2009 10:59:41 ESTWalt Disney CEO Bob Iger is likely to couple the appointment of a new studio chief with new initiatives and changes aimed at reinventing the film business for the digital age. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114353Diane Mermigas <dmermigas@mediapost.com>Fri, 25 Sep 2009 17:01:18 ESTGeneral Electric's pending decision to retain total or partial ownership of NBC Universal could hinge on radical changes to its weakest financial links, including its ad-dependent NBC broadcast network and TV stations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113829Diane Mermigas <dmermigas@mediapost.com>Fri, 18 Sep 2009 15:59:39 ESTWith the 2010 budgeting process begun, analysts have to decide how much ad spending will eventually come back, and where those dollars will land. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113397Diane Mermigas <dmermigas@mediapost.com>Fri, 11 Sep 2009 16:18:38 ESTWhen the executives at Razorfish, an ad agency "born digital," peer into their crystal balls, they see thing like universal screens, ubiquitous devices and consumer e-dentities becoming realities within the next five years. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113064Diane Mermigas <dmermigas@mediapost.com>Fri, 04 Sep 2009 15:45:00 EST