Media's Future: Mine Connectivity
Posted by Diane Mermigas on Jun 26, 5:49 PM
Connectivity has reached utility status with a force that is profoundly shaping content and advertising. Too many media-related companies mistakenly believe their conventional business models will simply transfer over to a connected marketplace. They won't.
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Web Futures: Monetize Monetize Monetize
Posted by Diane Mermigas on Jun 22, 6:25 PM
The impact of accelerating pay models cannot be underestimated: Newspaper publishers and studios will reconsider charging for online content, while consumers' love of devices and what they load on them could cripple the Freemium paradigm.
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IP Video: King of the (Media) World
Posted by Diane Mermigas on Jun 15, 10:01 AM
Looking beyond the simplistic notion that Internet video eventually will decimate traditional media distribution, content economics can yield some surprising insights about a world that will be dominated by the Internet Bypass.
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Post-Recovery, Media Cos. Will Need To Recalibrate Ad Models
Posted by Diane Mermigas on Jun 8, 3:01 PM
If economic stabilization has begun, what will it mean to media companies and the advertising and marketing business that bind them? We need to achieve an equilibrium between historical and new expectations .Clinging to broken business models and expectations on permanently improved spending would be a mistake.
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Social Networks As New Revenue Stream - 10 Ways To Thrive
Posted by Diane Mermigas on Jun 1, 10:34 AM
Who would have thought the digital media revolution would bring imploding conglomerates and enterprising startups to the same place? They are struggling to reinvent themselves and forge profitable business models in the untamed interactive jungle. Not all will or should survive, but there are steps they can take to get in the groove.
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Change Advertising: Buy Audiences, Not Media Brands
Posted by Diane Mermigas on May 26, 1:22 AM
Media and ad industries are a generation behind the way consumers create, consumer and share interactive media. Gathering and leveraging data from countless media platforms and devices will render new media currencies and alter ad spending. Most marketers are looking to find the right audiences, not the biggest ones.
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For Advertisers, Social Nets' Real Power Is Individual, Not Collective
Posted by Diane Mermigas on May 18, 10:20 PM
Fascination with social media discounts the ultimate power individual consumers have over mining for digital gold -- a process that will be driven more by personal relevance than by sheer numbers. That is the financial sweet spot of the new media age.
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Can Media Cos. Survive A Stress Test?
Posted by Diane Mermigas on May 11, 3:21 PM
The advertising upfront could yield the most convincing evidence yet of receding and shifting revenues that threaten the existence of some TV networks and stations even in better economic times -- if they don't stop clinging to their old ways. Unlike the major banks, there is no federal bailout for media.
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Will Content Success Elude A Post-AOL Time Warner?
Posted by Diane Mermigas on May 4, 5:42 PM
So many of the merger assumptions for a successful AOL Time Warner alliance turned out to be wrong. Is there any reason to believe TW will succeed as a content player now?
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Media Companies: Use It Or Merge It
Posted by Diane Mermigas on Apr 27, 9:01 PM
Many media brands will fade as liquidity and deals begin flowing in an economic recovery and companies strengthen their value proposition though consolidation or integration of strategic businesses.
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- Diane Mermigas is editor-at-large at MediaPost. She can be reached at dmermigas@mediapost.com, or 708-352-5849.
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