Joost Runs Out Of Juice For Premium TV Content
Posted by Wayne Friedman on Jul 2, 10:26 AM
Joost will get no boost. It's no surprise that third-party video sites -- in particular those that market themselves as "premium" video content and stream big TV shows -- will have less impact among digital consumers. Joost now says it is turning into a white label brand for video content providers -- the backbone, but not the face, of big TV content.
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Network-DVRs: Speeding TV Commercial Changes
Posted by Wayne Friedman on Jul 1, 3:37 PM
If TV networks and advertisers were worried about the fast-forwarding of commercials through DVRS, just think about what happens now that DVR technology becomes easier to get into the home. The Supreme Court decision not to hear TV studios' and networks' appeal of a lower court ruling on remote DVRs effectively gives all cable operators the ability in put network-DVR systems into their cable operations -- and quickly.
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What Will Comic-Con Do For TV Shows This Year?
Posted by Wayne Friedman on Jun 30, 3:02 PM
What should Comic-Con bring for TV marketers? Buzz, crazy fans, and, yes, geeks. Can one roll that up into a better math/TV research equation? Not yet.
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King Of Pop's Death Spurs Old-School TV Watching
Posted by Wayne Friedman on Jun 29, 3:02 PM
The reality show that was Michael Jackson's death continued to occupy the airwaves heading into the weekend. On Thursday late afternoon/early evening cable news coverage lifted virtually all cable news networks over their viewing averages. Broadcast news shows in prime time also posted better numbers.
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Michael Jackson's TV Death: Little Commercialism, But Much More To Come
Posted by Wayne Friedman on Jun 26, 1:20 PM
TV news channels rushed into high gear over the news of Michael Jackson's death on Thursday -- dramatically shifting schedules, and eliminating much advertising.
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More Oscar Best-Picture Nominees, More Movie TV Commercials?
Posted by Wayne Friedman on Jun 25, 2:29 PM
With the movie academy's decision to expand the number of titles in the best picture category for an Oscar next year, could there be more movie advertising on TV? The Academy of Motion Pictures Arts & Sciences hopes that will be the case, adding to its big change of a year ago that allowed films to be advertised for the first time in the Oscars broadcast on ABC -- albeit with a host of restrictions.
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Reality TV Won't Tell Truth; Someone Suffers Consequences
Posted by Wayne Friedman on Jun 24, 2:32 PM
It doesn't hurt to be reminded television can fool with reality on reality shows. Does anyone get hurt here? We are reminded of this as word comes that Jon and Kate Gosselin of TLC's reality family show, "Jon & Kate Plus 8," have actually have been living apart for at least two years.
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TV Marketing: Emphasize Positive, Hide Negative -- As Much As You Can
Posted by Wayne Friedman on Jun 23, 3:07 PM
NBC Universal looked to cover all the bases when it made a highly controversial name change of its cable network, Sci-Fi Channel, to something sounding like an old relative in my family: Sy (as in Seymour) Fy. As part of its marketing campaign, NBC Universal bought up the name SyFySucks.com -- which got us thinking about all those other would-be negative Web sites of high-profile TV brands.
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Will Lower TV Budgets At General Motors Buzz The Marketplace --And Other Advertisers?
Posted by Wayne Friedman on Jun 22, 10:26 AM
President Obama showed off his quick hands during a recent television interview where he swatted and disabled a fly. (Alright, killed it.)
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'Joe Buck Live' Premiere Just What We Expect From HBO -- But What About Next Week?
Posted by Wayne Friedman on Jun 19, 9:25 AM
TV shows that come -- and stay -- with "energy" usually succeed. But an early sprint is usually hard to maintain. Take the case of HBO's new "Joe Buck Live," which had the highly energized, foul-mouthed Howard Stern cohort and comedian, Artie Lange, among its roundtable of guests for its debut.
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- Wayne Friedman is West Coast Editor of MediaPost.
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