Look Up! It's A Bird... No, A Zeppelin, Promoting Disney/Pixar Film
Posted by Amy Corr on Jun 29, 9:19 AM
Often the best way to promote a movie or product is the most obvious route. Case in point: a campaign for the Disney/Pixar movie "Up." The film follows a crotchety old man who travels to South America in a floating house, Disney/Pixar promoted the movie with a Zeppelin airship.
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Augmented Reality Takes Cover... of 'Popular Science'
Posted by Amy Corr on Jun 22, 12:40 PM
Augmented Reality, the process of enabling users equipped with Webcams to interact with videos or 3-D images online in real-time, has made the cover of Popular Science.
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The Lure Of The Snark: Branded E-Cards Promote TV Shows
Posted by Amy Corr on Jun 15, 4:04 PM
How would you react if your friend sent you a virtual greeting card that said: "I hope a sexy, exotic woman we smuggle across the Mexican border never gets it in the way of our friendship." If you're an avid watcher of the Showtime series, "Weeds," you'll enjoy the reference. If you're a non-watcher, like me, you'll furrow your brow and wish you were in on the joke.
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Agency Taps YouTube For Corporate Use
Posted by Amy Corr on Jun 8, 3:31 PM
The majority of ad agency Web sites contain the following components: an "about us" section, executive bios, case studies and a portfolio of work, past and present. And Flash, don't forget the Flash. That being said, agencies are searching for a way to tell their story in a non-cookie-cutter format. We've seen Modernista direct site visitors to its online properties, like its Facebook profile, Wikipedia page, flickr page and YouTube playlists. Now, BooneOakley, Charlotte, has turned its Web site into a series of YouTube videos.
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HBO Uses Real Brands To Target Faux Audience
Posted by Amy Corr on Jun 1, 3:54 PM
HBO loves creating fake brands to promote its original programming, as when four artificial brands were fabricated to promote the second season of "Big Love." Last year, a print, outdoor and online campaign promoted a synthetic blood nourishment drink to hype the series premiere of "True Blood." I wondered how HBO would put a different spin on fake brands when touting the second season of "True Blood," returning June 14. This time around, familiar household brands such as Ecko, Geico, Gillette, Harley-Davidson, MINI, Gillette, and Monster.com, promote fictional products to a specific, nonexistent, target audience: vampires.
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Laid-Off Employees Promote Change Via Old Business Cards
Posted by Amy Corr on May 18, 3:55 PM
When life hands you lemons, you make lemonade; when a sour economy contributes to you being laid off, you turn your old business card into something positive. That's the general concept behind CardsofChange, a Web site where individuals who lost their jobs can turn a negative into something upbeat and encouraging.
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Remember The Boombox? ASICS Taps Global Power Of '80s Icons -- And Blogopshere
Posted by Amy Corr on May 11, 9:49 AM
You're never too old to participate in a scavenger hunt. Especially when the hunt takes place online, eliminating the physical legwork. The blog hunt, created by Amsterdam Worldwide, is the latest phase of a pan-European campaign for ASICS SportStyle that launched in February.
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A Dessert That Requires Heavy Lifting
Posted by Amy Corr on May 4, 3:20 PM
The muscles are no longer from Brussels -- they're working to carry a ice cream sundae so big, a strong man is needed to carry the dessert to eager palates.
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Poke Friends Online With Wolverine's Claws
Posted by Amy Corr on Apr 27, 3:35 PM
Orkut is a Google-owned social networking site that's uber-popular in Brazil. To promote the upcoming film "X-Men Origins: Wolverine," premiering April 30 in Brazil, Fox Films tasked MPM Propaganda with creating a unique campaign in Orkut. The agency created an avatar for use in The Buddy Poke!, an application in Orkut where users express themselves via individualized characters. A Wolverine avatar was created that allows users of Buddy Poke! to send two different requests to friends: "claws out" or "asked to respond."
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Free Coffee, Bad Grades?
Posted by Amy Corr on Apr 20, 3:57 PM
THEY created a unique campaign for CoffeeCompany that infiltrated campuses and rewarded students with free coffee. The concept began with word-of-mouth buzz from CoffeeCompany baristas, who informed college students about a CoffeeCompany-branded Web site. The site featured branded slides that students could download and slip into a class PowerPoint presentation.
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- Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
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