Marketing Smarter Is About Making The Right Choices
Posted by Angela Hribar on Jul 2, 10:31 AM
The new realities of our current economy have impacted many sectors, and the changes make it more important than ever to market smarter. Based on research into market trends and feedback from our customers, here are recommendations to achieve marketing success for the rest of 2009. All of these recommendations have something in common: better decision-making when it comes to marketing choices.
» 3 Comments
How's Your Backend Looking?
Posted by Janel Landis on Jun 25, 11:29 AM
While optimists are hoping for economic recovery to begin soon, advertisers across all channels are desperately awaiting signs of the slightest uptick. All advertisers continue to scrutinize their marketing dollars during the present economic situation; however, many of these advertisers focus solely on a simple cost-per-lead goal and, consequently, rely on this arbitrary goal as a true gauge of performance. The result? No matter their heightened scrutiny, these advertisers are falling short.
» Comments
Customer Loyalty: How To Earn It
Posted by Guy Maser on Jun 12, 3:53 PM
There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it's more important than ever to keep the customers you have.
» 3 Comments
Can't We All Just Get Along?
Posted by Casey Wilson on Jun 4, 10:04 AM
Perhaps the most painful happening for any agency is the transitioning of a client. Whether you are gaining or losing the client, these occurrences are notoriously characterized as awkward and often- unfriendly exchanges that leave agencies and clients jaded, not to mention at a disadvantage. Client and agency performance suffers when transitions are handled haphazardly and with disdain, yet this is the environment in which we continue to operate.
» 1 Comments
Questions To Ask When Evaluating Online Media
Posted by Angela Hribar on May 28, 12:43 PM
It's important to know what to look for when working with new-media companies. Alignment with your goals, audience, reach: these criteria apply across all media buys. However, other issues are specific to the online world: online metrics, conversion accountability, reputation of Web sites and more. Below is a list of questions to ask when evaluating online media.
» 2 Comments
7 Reasons NOT To Do Lead Gen
Posted by Gary Kreissman on May 21, 3:24 PM
As performance advertising increasingly becomes an online standard, there are still many hold-outs who stick to the traditional media only -- or, even worse, cut back on all advertising in honor of the recession. Maybe you're still resisting lead generation Like any emerging methodology, lead gen does require some focus to get started. But the results are worth it, particularly when economic times make legitimate prospects hard to find. As we make the rounds of advertisers, there are seven objections we consistently hear. Which ones sound like yours?
» 2 Comments
5 Reasons E-Newsletters Lead To Marketing Success
Posted by Angela Hribar on May 7, 2:13 PM
Media buyers and marketers looking to stretch every dollar and invest in effective and measurable marketing programs should add e-newsletter sponsorships to their marketing mix in 2009. E-newsletter advertisements are a perfect complement to your online marketing efforts. Here are five reasons why e-newsletters are a smart marketing choice....
» 1 Comments
The Margin Of Error
Posted by Luke Perrie on Apr 30, 12:44 PM
One of the aspects of online marketing that makes it so fantastically alluring to even the most frugal of e-commerce advertisers is its, shall we say, accountability. Any serious online marketer can tell you what your "return" was on that $1,000 you spent in online advertising yesterday, usually calculated as an A/S Ratio percentage. This is partially what makes online marketing such an attractive recessionary marketing channel for advertisers in many different verticals. And while this accountability of a dollar-spent-to-dollar-gained ratio certainly makes online advertising the Rocky Balboa of the marketing channel boxing ring, a simple A/S Ratio calculation can often be dangerously misleading.
» 1 Comments
Are Leads Enough?
Posted by Gary Kreissman on Apr 16, 1:04 PM
Five years ago, cost per lead was an emerging high-ROI solution for many B2C and B2B marketers. Qualified leads derived from online offers significantly reduced new customer acquisition costs, provided marketers followed up appropriately. In those early days of online lead gen, any ongoing communication -- targeted or not -- usually meant great returns. With 2009's constrained marketing resources, simply generating leads with "one size fits all" follow-up is not enough. Today, companies don't just need leads -- they need sales. And they need them fast. But when budgets and follow-up personnel are limited, conversion is limited as well.
» 2 Comments
SEO Is The Center Of Performance
Posted by Jason Dragonette on Apr 9, 10:54 AM
In today's hyper-competitive Web-o-sphere, it has become increasingly challenging to dominate a target market in any niche. Integrating fundamental search engine optimization strategies will touch every part of your site's key performance indicators: organic, referral and direct load traffic, page views, time spent on the site, conversion rates and -- naturally -- sales.
» 2 Comments
|
|
|
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
SUBSCRIBE
RSS