The compilation finds that capturing e-mail addresses when consumers are highly engaged was found to be the quickest and most productive way to grow the files. Those points of contact include point of sale, consumers shopping online, and in-store via text messaging. These methods rated as much as 60% higher over such offline tactics, including mass advertising and list rentals.
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Cable and DBS Subscribers Almost Equally Satisfied 
Posted by Jack Loechner on Jul 1, 11:33 PM
New consumer research from Leichtman Research Group finds that the gap in the levels of satisfaction between cable and DBS subscribers has narrowed over the past several years. 62% of US cable TV subscribers are very satisfied with their cable TV company, while 66% of satellite TV subscribers are very satisfied with their Direct Broadcast Satellite TV company... a difference in levels of satisfaction that, for the first time, is not statistically significant. In 2004, 53% of cable TV subscribers were very satisfied, compared to 70% of DBS subscribers.
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Boomers Leveraging Home Equity For Retirement 
Posted by Jack Loechner on Jun 30, 10:44 PM
The Study on the Changing Role of Home Equity and Reverse Mortgages, by the MetLife Mature Market Institute, finds that growing numbers of older homeowners are starting to tap their housing wealth, using home-equity loans or reverse mortgages. However, they are often unsure about how to include this asset as an integral part of their financial strategy, rather than as a last resort.
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PR Clients Want More Performance Measurements 
Posted by Jack Loechner on Jun 29, 7:37 PM
According to the Institute for Public Relations (IPR), among an international sample of 520 PR pros, 88% of PR practitioners believe measurement is an integral part of the PR process, and 77% are currently tracking their programs. PR pros still do not agree on the best tools and methodologies to use, however.

Most PR pros still judge their success by their ability to place material in the media rather than on the impact such coverage might have on shifting opinion, awareness, or moving markets.
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Engines and Ads Deliver Viewers and Buyers 
Posted by Jack Loechner on Jun 26, 9:34 PM
According to the iProspect Search Engine Marketing and Online Display Advertising Integration Study, almost as many Internet users who visit an ad-supported website initially respond to online display advertising by performing a search on a search engine as those who respond by directly clicking on an ad. In addition, the study shows that nearly half of Internet users who respond to online display advertising eventually perform a search related to the ad to which they were exposed.
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Internet Accounts for One Third of Consumer Media Day 
Posted by Jack Loechner on Jun 25, 12:40 AM
According to a recent report by The Media Audit, in the past three years, the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical "media day" for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising.
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Marketers Like Social Media for Direct Marketing 
Posted by Jack Loechner on Jun 24, 9:14 PM
StrongMail Systems, Inc., released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media programs in the second half of 2009.

The survey revealed that social media is a hot initiative with email marketers, with 66% planning to integrate the two channels in 2009, and 48% who have already formulated a strategy for achieving this initiative. Of marketers planning to increase budgets in 2009, 83% will increase spend in email marketing, followed by social media at 62%.
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Broadband Breaks Out Of The Doldrums 
Posted by Jack Loechner on Jun 23, 10:53 PM
The latest findings of the Pew Research Center's Internet & American Life Project show home broadband adoption at 63% of adult Americans as of April 2009, a significant departure from the stagnation in adoption rates from December 2007 through December 2008, when home broadband penetration remained in a narrow range between 54% and 57%.
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Digital Drives Growth and Business Models in E&M Industry 
Posted by Jack Loechner on Jun 22, 12:18 AM
According to the PricewaterhouseCoopers Global Entertainment & Media Outlook, the E&M market, including both consumer and advertising spending, will grow by 2.7% compounded annually for the entire forecast period (2009-2013) to $1.6 trillion in 2013.

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