Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Senator Proposes Newspaper Tax Break
by Erik Sass, Tuesday, March 24, 2009, 5:26 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Newspapers

MOST READ

Sen. Benjamin CardinFirst circulated in jest, then half in jest, the notion of a newspaper bailout is now dead serious with a proposal from U.S. Sen. Benjamin Cardin (D-Maryland), that newspapers receive tax exemption as nonprofit businesses if they elect 501(c)(3) status, like public radio and TV.

Choosing to operate under the designation "low profit limited liability companies" would exempt them from taxes and open them to investment from nonprofit organizations. This would prohibit them from endorsing political candidates.

It also would represent a fundamental change in their management and mission. After years as lucrative media cash cows producing profit margins of 20% to 30%, the switch to nonprofit status would alleviate corporate pressure, but would also raise issues surrounding advertising. How important would advertising revenue be for the bottom line? As nonprofit media, would they come under pressure from legislators to reject advertising from, say, liquor companies? Would the public accept corporate advertising in a tax-exempt business?

Whatever the answers to these questions, Cardin was emphatic about the need to save the dying medium. "The business model for newspapers -- based on circulation and advertising revenue, is broken, and that is a real tragedy for communities across the nation and for our democracy."

Remaking newspapers as nonprofits would almost certainly require big corporations to bow out, unless they have a philanthropic bent. Conversely, some nonprofit organizers have proposed a charitable role for Hearst in a new nonprofit publishing arrangement for the imperiled San Francisco Chronicle.

Not coincidentally, two of Maryland's biggest newspapers -- the Baltimore Sun and Baltimore Examiner -- are on the rocks financially; the latter has been threatened with closure.

"The measure is targeted to preserve local newspapers serving communities and not large newspaper conglomerates," said Cardin's statement. He added: "This may not be the optimal choice for some major newspapers or corporate media chains, but it should be an option for many newspapers that are struggling to stay afloat."




AUTHORS

ARCHIVES

Recent MediaDailyNews Articles
Crunch Time: Doritos Scores Commercial Triumph: Most-Watched Ad Ever   
This past Super Bowl was the most-watched TV show all all-time -- with 106.5 million average...
MediaCom Names Jarvie COO   
Euan Jarvie, formerly Chief Client Officer for MediaCom has been upped to a new post: Chief...
PGA: Ad Pages Rise 41% In Early '10    
The Publishing Group of America -- which publishes newspaper-distributed magazines, including American Profile, Relish, Spry --...
Broadcast Sites Grab Millions, NBC Emerges No. 1   
Its traditional TV platform might need some work, but among all TV networks' individual Web sites,...
McClatchy Newspapers Reject Online Pay Walls   
As debate percolates around newspapers charging for Web content, count on The Miami Herald and Kansas...
TV Ad Market: Less In 2013 Than 2006   
Although the advertising share of revenues from digital and retransmission fees will grow in the coming...
ANA: Social Media, Web Spend Up, TV Down   
A new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of...
Super Bowl S*M*A*S*H*E*S Record    
For the third year in a row, the Super Bowl has hit a record in average...
Rentrak Wants Every Market To Discover Columbus   
As Rentrak looks to expand its ratings service for local TV, CEO Bill Livek indicated that...
Super Bowl Tops Ad, Promo Run   
CBS ran slightly more ads than NBC did a year ago in the high-rated Super Bowl,...
>> MediaDailyNews Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com