Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Cascadian Farm Promo Supports N.Y. Parks
by Tanya Irwin, Wednesday, September 16, 2009, 4:25 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Promotion, Cause-related, Food

MOST READ

Cascadian Farms/Support State Parks

 

General Mills' Cascadian Farm has announced a "click to give" initiative supporting the trails in New York State Parks.

The Minneapolis-based organic food producer will donate $1 for every supporter who visits www.parkvisitor.com/cascadianfarm and clicks to support trail preservation. Visitors to the site are invited to comment on why they like New York State trails at parks such as Letchworth, Green Lakes, Connetquot River Preserve, Minnewaska, Wellesley Island, Allegany and Thacher.

After clicking to give, participants are invited to print out a $1 Cascadian Farm coupon. They are also offered the option of making a private donation to the park system.

The program runs through Nov. 15. Cascadian Farm will donate up to a maximum of $25,000 with a guaranteed minimum donation of $15,000. There is a limit of two clicks per household or IP address.

New York State parks have seen an increase in visitors as people look for affordable vacation and recreation options. However, the parks have a $650 million backlog of projects needed to maintain and repair their facilities and infrastructure. At a time when state budgets fall short, funds from the private business sector can help bridge the gap.

Also as part of the promotion, Cascadian Farm granola bars and LÄRABAR fruit and nut bars will be passed out to thousands of park visitors upon entry and also at events within the parks.

The company is also sponsoring a new featured trails guide with 10 suggested hikes around the state and useful information such as difficulty, length of hike, elevation and seasonal suggestions. An electronic version of the guide can be found online at www.parkvisitor.com/cascadianfarm. In the guide, visitors will find coupons for Cascadian Farm and LÄRABAR foods.

"The folks at Cascadian Farm and LÄRABAR look for simple ways that we can make a difference, whether it's making wholesome convenient foods that are good for you or helping take care of the world we share," said Tim Goldsmid, marketing manager at Cascadian Farm, in a statement. "We're excited to be working with the parks to provide visitors helpful information and great-tasting snacks, while also raising money for trail preservation."

Participants must provide their email on the click-to-give form. After clicking, participants receive a thank-you email from Cascadian Farm and are informed that the company will be reaching out to them throughout the year with news, events and other special offers.

5 people recommend this article. 



AUTHORS

ARCHIVES

Recent Marketing Daily Articles
Multiple Dynamics Drive Hormel Umbrella Campaign    
The campaign's emphasis on the quality/trust factors of products under the Hormel umbrella -- sans direct...
Facebook, Victoria's Secret Big With Online Shoppers   
"What surprised us most was how many customers say they really wanted to hear about sales...
Tech Firms Lead In Media Value Measure    
General Sentiment's Media Value report is composed of brand chatter that is used to determine what...
Return On Objective Key In Sports Partnerships    
Target was also involved in building a NASCAR team's headquarters and regularly sends its IT staff...
24 Hour Fitness Effort Builds On Olympics    
"Our new strategy going forward is not about using athletes for athletes' sake but to tie...
Simmons Asks Consumers To 'Tweet For Sleep'    
"We've already seen an increase in our Twitter followers, and we'll continue to connect with these...
ANA: Fewer Foresee Death Of TV Spot In Decade   
There was also a high level of interest in branded entertainment and interactive TV in the...
Super Bowl Ball Now In Marketers' Hands   
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but not just for consumers. "It's...
Most Meaningful: Snickers. Least: GoDaddy    
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads that were most meaningful were...
Private-Label Growth Outpacing Brands    
"Wine is a highly fragmented category, and we believe that in many cases, consumers are not...
>> Marketing Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com