Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Just An Online Minute... The Goofy Nerd Herd Gets Notional
by Kelly Samardak, Friday, November 20, 2009, 3:15 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Celebrity, IAC, Parties, Commentary

MOST READ

Notional Launch Party, IAC Building, New York
November 19, 2009

Last night, I had no notion of what Notional was all about and what kind of goofy nerd extravaganza awaited me.  Blasts from the Nickelodeon past, courtesy of PRNewser's Joe Ciarallo oddly enough, "The Cosby Show," MTV, Channel One, and good ole "Best Week Ever"  were all around the IAC, and each person was nicer than the next.  I spent 90% of my night laughing with the boisterous partiers celebrating the third season of "Chopped" under Ricky Van Veen's video production wing, Notional, and 10% getting my dorky fan girl on.  Ok, let's be honest, I spent 10% of the night oversharing and 90% being a dorky fan girl.

First of all, let's get it out there that I'm short.  This is made distinctly more tragic when NYC media types like the newly blond (and workin' it well) Caroline McCarthy and Mediate's Rachel Sklar wear high-heeled boots.  You're making me even more Lilliputian, girls.  I'm glad we got that out of the way.

Emmy-winning executive producer Ben Silverman reminds me of an eagle on speed, both physically and in personality.  His mind will cut you he's so sharp, and when he speaks you can almost see his bones trying to leap from his skin with the electricity he emits.  Before Tuesday I never had any reason to say "Ben Silverman" and suddenly, there he was again, part of my coverage.  I always expect someone with such a loaded list of accomplishments to be full of themselves, unapproachable, and ... sort of jackassy because, frankly, a lot of those types are.  But Silverman didn't do any eye rolling with the multiple cameras shadowing him and he makes intense eye contact.  I sound like I have a school girl crush, don't I?  Damn it!

I rounded up the mediabistro posse of Fishbowl NY's Blake Gernstetter , Agencyspy's Matt Van Hoven (still engaged if you're keeping tabs!), and PRNewser's Joe Ciarallo.  Fun little tidbit for you, Joe's roommate is Danny Tamberelli from Nickelodeon's "The Adventures of Pete and Pete."  Dan's a floppy-red-haired happy guy and within one minute of speaking to him, I guarantee you'll feel like you've reunited with your best kindergarten pal. 

As I was blathering to College Humor's Amir Blumenfeld about spotting him at the Williamsburg river park thingy a few weekends ago, he looked up and said "uh, is that Pete and Pete? Streeter! It's Pete and Pete!" They completely nerded out and while they contemplated how they could get a picture with the perky "Pete," I interrupted and said "why I don't just grab him for you?"  The results are fantastic.  I left them to gush all over each other.

As I corralled four dapper Dans for a photo, I realized that through my lens I was staring at Gideon Yago, who I've been a fan of since before some of you were out of diapers (I'm old).   Later, I cornered Nick Kroll while I gnawed the hell out of steak frites.  I was excited to share that I finally caught "The League" after "It's Always Sunny In Philadelphia" (of which I am a #1 fan, and yes I'll fight you for the title).  I had been avoiding it, thinking it would be all woman-hating (you know, because chicks are so sensitive and annoying and want to manage your time and your emotions when all you want to do is play fantasy football!) and the episode I caught began with a poop conversation , so now I'm a fan.  Then Gideon Yago photobombed Kroll.

I met Rex Sorgatz, found him open and friendly and not judgmental at all of me for forgetting deodorant.  See, over-share.  And for some weird reason, in social situations where my brain misfires, I resort to bodily function/hygiene speak.  He and Caroline both felt inclined to overshare after my brainfart, but I'll keep those tidbits to myself.  Ty Montague, co-president of JWT North America, could be found tapping away at his phone on one of the cozy black couches.

Who else who else?  Ah yes, Guest of A Guest lead wrangler, Rachelle Hruska, was hanging out with some tall blond vixens, comedian Chuck Nice channeled the sharp dressed man, MediaPost reader Jesse Askew from Nycelife Ventures, LLC, posed with Nick Cannon and then led me to Malcolm Jamal-Warner and MTV's Sway Calloway, who then parted to reveal the talented and hot-gunned Regina King.  I kid you not, she has the arms I covet -- rounded and with that armpit space that is currently occupied by what I like to call "snack packs" in my arm situation. 

Comedian Sherrod Small was manning a red-lit table with an adorable blond who I accidentally molested while setting up their shot.  I swear, if there is an award for inappropriate touching, I would win it - it's a really great subset of my klutz skills.  With all of these "Best Week Ever" sightings, I was hoping Paul Sheer would appear, especially since he was also in the episode of "The League" that I enjoyed, but alas, it must have been sock drawer night chez Sheer.

Dan Abrams was also hanging out, looking serious, AND I was happy to meet Ted Allen, who currently hosts "Chopped" but he will always be from "Queer Eye ForThe Straight Guy" in my heart.  Michael Lewittes, formerly of "Access Hollywood," current co-founder of GossipCop.com was keeping the gossip peace with writer Erin Carlson. And obviously, Ricky Van Veen was there, interrupting the party very briefly to say a few words with Dave Noll.

And finally, I have no idea who the DJ was, but the music through the night was so confusing!  I saw a few hipster types bopping around to Fleetwood Mac's "Everywhere."   See? Fleetwood Mac?  I LOVE them, but such an odd selection.

Photos are on Flickr!

Send invitations to kelly@mediapost.com

 

4 people recommend this article. 

Leave a Comment

You must be signed in to comment. Sign In
KELLY SAMARDAK
  • Kelly Samardak wears many hats at MediaPost. In addition to writing and photographing "Just An Online Minute," she is involved in developing industry event partnerships for MediaPost, which have absolutely no bearing on the events she covers in the column.



ARCHIVES

Recent Just An Online Minute Articles
Just An Online Minute... Candy From Strangers: Your Millenial Social Media Marketing Plan    
At 8:30 a.m. Friday I swooped into The Princeton Club for The Social Media Society's contribution...
Just An Online Minute... Is The Future F#cked -- Or Just Touched Inappropriately?   
Clomp clomp clomp clomp, I heard my boots thumping into the street as I made my...
Just An Online Minute... Yeah! Addicted Apes And Fist Pumpin' Like A Champ At MTV's Upfront   
Last night I attended a Social Media Week Panel at Hammerstein Ballroom in Manhattan Center. The...
Just An Online Minute... The Key To Viral Success? Sneeze On The Salad Bar!   
I left Hammerstein punching my fist into the air and chanting "GTL! GTL!" (Gym, Tan, Laundry),...
Just An Online Minute... This Still Out: The Definition Of The Social Media Editor Role   
Because of the glorious F train, I was running late to this panel, billed as a...
Just An Online Minute... A Soft(drink) Start To Social Media Week, Sponsored By Pepsi!   
This morning I was running ahead of schedule for my first panel of Social Media Week...
Just An Online Minute... Black Walls And Skull Lamps Make Social Media Week Official   
I made a big mistake today -- the mistake that no intelligent, event- and party-hopping photog/writer...
Just An Online Minute... The Best Way To Celebrate One Year Of Existence? Declare Something Else Dead!   
I left the MediaPost office starving, which is a bad idea, especially since I know that...
Just An Online Minute... Unearth Those Red Bull Reserves! It's Social Media Week New York!   
Social Media Week New York might be the hardest themed week of events to figure out...
Just An Online Minute... UBUNTU And Room 13 Encourage Art And Humanity   
Last night I treated my eyeballs to their favorite meal: a photography and film exhibition. Emmanuel...
>> Just An Online Minute Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com