Automotive

by Karl Greenberg

If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the short term. Still, several automakers from top-tier brands to start-ups are preparing to roll them quietly into showrooms in the coming months. ...Read the whole story >>

Retail

by Sarah Mahoney

A new survey from Sears shows that even as consumers are quickly starting new traditions to address the altered economy, they're also pumping up the ones they feel are most important, from baking cookies to singing Christmas carols. ...Read the whole story >>

Food

by Karlene Lukovitz

The "Turn the Tub Around" campaign, starring "Will & Grace" actress Megan Mullally looks to capitalize on the TV talent show craze via song and dance videos featuring a playfully reworked version of the disco tune "Turn the Beat Around." ("Turn the tub around ... talking 'bout nutrition ...") ...Read the whole story >>

Airlines

by Karl Greenberg

Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apolo Ohno, in a promotional campaign, "Follow Apolo." While the carrier is not a sponsor of the Olympics, the relationship leads up to and follows the Olympic Games this February in nearby Vancouver. ...Read the whole story >>

Food

by Aaron Baar

"Many consumers assume that all salts are the same," Grete Lavrenz, a representative of Cargill, tells Marketing Daily via e-mail. "Diamond Crystal salt has a unique pyramid-/multifaceted-shaped crystal. The goal was to tell a compelling story about how Diamond Crystal kosher and sea salts are different from the competition." ...Read the whole story >>

Retail

by Tanya Irwin

A new online television series titled "Uneven Terrain" is part of the "Exploration" ad campaign for Palladium Boots, which is repositioning itself as a "hipster" boot for cool kids. VBS created the "Exploration" campaign which is ongoing and also includes TV, print and radio. ...Read the whole story >>

by David Goetzl

Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the company over the next decade. ...Read the whole story >>

by Bob Deutsch

CMOs and brand managers must go beyond unconsciously assuming that people are but consumers, who are "Only a Pawn in The Game" and realize that people are ...More

by Anne Mai Bertelsen

Here are some lessons learned that marketers and brands should take particular note of as they look forward to 2010. ...More

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