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Home > Marketing Daily > Nov 5, 2009 Issue
Automotive
by Karl Greenberg
Chrysler, under the aegis of Fiat since early this year, revealed its five-year plan during an all-day event at its Auburn Hills, Mich. headquarters on Nov. 4. At the historic strategy unveiling for a company that has skirted death more than any other established automotive brand, chairman of the board Robert Kidder and new CEO Sergio Marchionne asserted that the problems that led to the company's bankruptcy can be solved ...Read the whole story >>
Automotive
by Karl Greenberg
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicles like the Chrysler 300 -- is now president and CEO of the Dodge brand, and he admits he has his work cut out for him. ...Read the whole story >>
Hospitality
by Tanya Irwin
The Kayak.com travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every day. ...Read the whole story >>
Retail
by Aaron Baar
It's been said that "it's better to give than receive." JC Penney is looking to prove that with its holiday marketing effort that highlights the "Joy of Giving." ...Read the whole story >>
Food
by Sarah Mahoney
After a year of steadily shaking up consumer habits in the supermarket, the recession has produced some clear winners -- and new research from Nielsen shows that most of them are on the edges of your local grocery store. ...Read the whole story >>
Food
by Karlene Lukovitz
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billion, as a result of unfavorable currency effects and divestitures. In addition, for the same reasons, the company lowered its organic net revenue growth projection for the full year from 3% to 2%. ...Read the whole story >>
My Turn
by Gregg S. Lipman
I do not think it too alarmist to say that we are in the midst of a gradual ebbing away of human interaction which could seriously impact ...More
Who Uses Dental Floss?

Top 10 DMAs in which adults reside who used dental floss one or more times in the past week:

1 Detroit

2 Minneapolis/ St. Paul

3 Seattle/ Tacoma

4 Boston (Manchester, N.H.)

5 Portland, Ore.

6 Washington, D.C. (Hagerstown, Md.)

7 San Francisco/ Oakland/ San Jose

8 Salt Lake City

9 Denver

10 Las Vegas

Source: MRI's Market-by-Market study, www.mediamark.com


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